Digital TV News: DoubleVerify

DoubleVerify and NBCUniversal launch program-level measurement
Mar 12, 2024 – DoubleVerify and NBCUniversal have announced an expanded partnership to provide program-level measurement on over the top (OTT) devices, including Connected TV (CTV).
News categories: DoubleVerify, NBCUniversal, Mark Zagorski, Dominick Vangeli, Ryan Eusanio, Advertising, Big Data, Digital TV, Streaming, USA

DoubleVerify unmasks CTV ad fraud scheme, CycloneBot
Feb 28, 2024 – DoubleVerify has revealed the identification and mitigation of CycloneBot, a malicious bot capable of generating up to 250 million falsified ad requests and spoofing around 1.5 million devices daily.
News categories: DoubleVerify, Roku, Mark Zagorski, Roy Rosenfeld, Louqman Parampath, Advertising, Digital TV, Streaming, Watermarking, Worldwide

Disney+ expands ad automation and measurement capabilities
Oct 27, 2023 – Disney+ has announced that advanced audience targeting; additional programmatic marketplaces; expanded ad formats and enriched measurement are all now available to advertisers using the service.
News categories: Disney, Disney+, Rita Ferro, Advertising, Digital TV, Streaming, Worldwide

DoubleVerify and TVision expand attention measurement on CTV
Jun 13, 2023 – DoubleVerify (DV) (NYSE: DV) has partnered with TVision to combine DV's ad exposure data with TVision's viewer presence and eyes-on-screen ad attention signals, to enhance performance measurement on CTV.
News categories: DoubleVerify, TVision, Daniel Slotwiner, Yan Liu, Advertising, Big Data, Digital TV, Streaming, Worldwide

Ad fraud continues to be a significant issue in CTV
May 18, 2023 – DoubleVerify (NYSE: DV) has released its 2023 Global Insights Report. The report highlights key digital ad quality trends, and demonstrates the need for always-on verification across channels.
News categories: DoubleVerify, Mark Zagorski, Advertising, Digital TV, Market Research, Streaming, Worldwide

DoubleVerify media quality measurement now available to Netflix advertisers
Mar 20, 2023 – DoubleVerify (NYSE: DV) measurement is now available to all Netflix advertisers, ensuring that their video ads are safe from fraud and invalid traffic, and are fully viewable by real people.
News categories: DoubleVerify, Netflix, Mark Zagorski, Advertising, Digital TV, Streaming, Worldwide

Samsung Ads Europe partners with DoubleVerify on ad quality verification
Feb 28, 2023 – DoubleVerify (NYSE: DV) has announced a partnership with Samsung Ads Europe to provide advertisers across Samsung's Smart TVs in Europe with solutions to help them verify the quality of their video and CTV campaigns.
News categories: DoubleVerify, Samsung, Nick Reid, Alex Hole, Advertising, Digital TV, Europe, Smart TV, Streaming

DoubleVerify introduces ad viewability verification offering
Feb 14, 2023 – DoubleVerify (NYSE: DV) has launched a solution to verify viewability on CTV, enabling advertisers to measure delivery of the DV Authentic Ad, a proprietary metric that ensures consistent media quality across environments, on CTV.
News categories: DoubleVerify, Mark Zagorski, Advertising, Digital TV, Streaming, Worldwide

DoubleVerify to authenticate ad quality for Netflix
Oct 13, 2022 – DoubleVerify (NYSE: DV) has announced that Netflix will use its technology and data to help Netflix advertisers ensure their video ads are fully viewed, by real people and safe from Fraud/Invalid Traffic.
News categories: DoubleVerify, Netflix, Mark Zagorski, Jeremi Gorman, Advertising, Digital TV, Streaming, USA, Worldwide