Digital TV News: Elemental

Gen Z swerves traditional broadcast TV in the UK
Jul 31, 2024 – According to Ofcom's annual Media Nations study into the UK's media habits, for the first time, less than half of 16-24-year-olds are now watching broadcast TV in an average week.
News categories: Ofcom, Ian Macrae, Broadcast, Digital TV, Market Research, Streaming, UK

Simplestream reveals preferred technology partnership with Freely
Jul 2, 2024 – Simplestream has onboarded several channels onto Freely in the UK. Fully compliant with Freely's requirements, Simplestream has made the process straightforward via a smooth end-to-end workflow.
News categories: Simplestream, Freely, Content Distribution, Digital TV, IBC2024, UK

Software private equity firm Clearhaven acquires Zixi
Jun 13, 2024 – Clearhaven Partners has announced that it has acquired Zixi. Zixi's executive leadership team invested alongside Clearhaven in the transaction. Financial terms were not disclosed.
News categories: Zixi, Clearhaven Partners, Gordon Brooks, Michelle Noon, Content Distribution, Digital TV, MandA, Worldwide

ThinkAnalytics content scheduler integrated with AWS Elemental MediaTailor
Apr 9, 2024 – ThinkAnalytics has integrated its ThinkFAST AI-powered content scheduling Free Ad-Supported Streaming TV (FAST) channel solution with AWS Elemental MediaTailor.
News categories: ThinkAnalytics, AWS Elemental, Marc Aldrich, Content Distribution, Digital TV, NABShow, Streaming, Worldwide

Disney+ introduces ad-supported and ad-free UK plans
Nov 1, 2023 – Disney+ in the UK has introduced an ad-supported subscription plan, alongside two ad-free options, offering consumers a range of subscription plans and increased flexibility to suit their needs.
News categories: Disney+, Luke Bradley Jones, Deborah Armstrong, Digital TV, Streaming, UK

Harmonic adds Google and Equativ to its ad-tech ecosystem
Sep 13, 2023 – Harmonic (NASDAQ: HLIT) has announced that it is expanding its targeted advertising ecosystem through partnerships with ad tech platforms Google Ad Manager and Equativ.
News categories: Harmonic, Equativ, Google Ad Manager, Gil Rudge, Advertising, Content Distribution, Digital TV, IBC2024, Streaming, Worldwide

Veset integrates cloud playout platform with AWS Elemental MediaTailor
Jul 25, 2023 – Veset's Nimbus cloud playout platform is now integrated with AWS Elemental MediaTailor, enabling users to build channels and insert personalised ads entirely in the cloud.
News categories: Veset, AWS Elemental, Gatis Gailis, Advertising, Content Distribution, Digital TV, IBC2024, Streaming, Worldwide

Elemental TV and Spanglish Movies launch CTV/FAST ad platform
Jul 24, 2023 – Elemental TV, with Spanglish Movies, has unveiled Spanglish DSP, a CTV/FAST channel monetization platform tailored to the Hispanic and Latin American market in the U.S.
News categories: Spanglish Movies, Elemental TV, Gustavo R. Aparicio, Albert Yu, Advertising, Digital TV, USA

Universal Tennis chooses M2A Media to syndicate its live match feeds
Apr 17, 2023 – Universal Tennis has chosen M2A Media's live IP transport product to automate, optimize, and manage the transport of its live match feeds to partners, affiliates, and third-party service providers.
News categories: M2A Media, Universal Tennis, Matt Hughes, Kelly Forese, Content Distribution, Digital TV, Worldwide