Digital TV News: INVIDI

DIRECTV acquires majority stake in INVIDI Technologies
Jan 15, 2025 – DIRECTV has acquired majority ownership of INVIDI, a provider of addressable TV advertising solutions that allow marketers to target specific audiences on TV without wasting ad impressions.
News categories: DIRECTV, INVIDI Technologies, Amy Leifer, Advertising, Digital TV, MandA, USA

INVIDI to launch addressable advertising in Thailand with Thaicom and PSI
Oct 1, 2024 – INVIDI has announced a partnership with Thaicom and PSI to launch addressable advertising in Thailand, starting on satellite in 2H 2025, followed by terrestrial in late 2026.
News categories: INVIDI, Thaicom, PSI, Nick Chuah, Ekachai Phakdurong, Phanuwat Phongsuwankul, Advertising, Digital TV, Satellite, Set Top Box, Terrestrial, Thailand

Hathway and DEN partner with INVIDI on addressable TV
Aug 20, 2024 – INVIDI Technologies has announced a partnership with Hathway Digital and DEN Networks to introduce advanced targeted advertising on Hathway and DEN's distribution networks.
News categories: INVIDI Technologies, Hathway, DEN Networks, Prasad Sanagavarapu, Advertising, Cable TV, Digital TV, India

Norigin Media launches white-label FAST app solution
Jan 22, 2024 – Norigin Media has announced a white-label solution for content owners who want to easily launch D2C linear or FAST channels on Smart TV platforms including Samsung Tizen, LG webOS and Android TV.
News categories: Norigin Media, Ajey Anand, Apps, Content Distribution, Digital TV, Streaming, Worldwide

Canoe, DIRECTV and DISH expand addressable advertising to satellite
Oct 17, 2023 – Canoe Ventures has partnered with DIRECTV Advertising and DISH Media to expand its addressable advertising footprint to satellite. AMC Networks and Warner Brothers Discovery are inaugural partners.
News categories: Canoe Ventures, DIRECTV Advertising, DISH Media, David Porter, Matt Van Houten, Tim Myers, Advertising, Digital TV, Satellite, USA

Tata Elxsi and INVIDI partner on addressable advertising for Pay-TV operators
Sep 15, 2023 – Tata Elxsi has partnered with INVIDI to provide brands and advertisers with enhanced audience targeting capabilities, driving more impactful campaigns, less wasted reach, and better return on ad investment.
News categories: Tata Elxsi, INVIDI, Nitin Pai, Prasad Sanagavarapu, Advertising, Digital TV, Worldwide

DISH Media and DIRECTV Advertising simplify addressable TV for programmers
Apr 25, 2023 – DIRECTV Advertising and DISH Media have announced standardized solutions for programmer enablement, reducing the effort required to enable addressable advertising across multiple distributor footprints.
News categories: DISH Media, DIRECTV Advertising, Kevin Arrix, Matt Van Houten, Julian Zilberbrand, Advertising, Digital TV, USA

VIZIO announces first certified OAR technology partners
Jul 1, 2021 – VIZIO (NYSE: VZIO) has announced that LTN, Beachfront, FreeWheel, INVIDI, Google, Adcuratio and Extreme Reach are compliant with Open Addressable Ready (OAR) specifications and are certified to enable OAR campaigns.
News categories: VIZIO, Zeev Neumeier, Malik Khan, Ben Abbatiello, Stefan Maris, Bruce Anderson, Peentoo Patel, Advertising, Digital TV, Smart TV, Streaming, USA

Irdeto and INVIDI offer integrated addressable TV solution
Jun 23, 2021 – Irdeto and INVIDI are rolling out technology that enables TV set-top boxes containing Irdeto's broadcast middleware to become instantly addressable, allowing the insertion of ads via INVIDI's Edge platform.
News categories: Irdeto, INVIDI, Shane McCarthy, Prasad Sanagavarapu, Advertising, Digital TV, Middleware, Set Top Box, Worldwide