Digital TV News: Jamie Power
Empower integrates TV into its customer journey planning platform with Cadent
Dec 17, 2020 – Cadent has announced that Empower is the first customer of its upgraded advanced TV platform. Empower will use the TV mapping technology behind Cadent Viewer Graph as a component for its consumer journey planning platform.
News categories:
Cadent, Empower, Jamie Power, Nick Troiano, Jim Price, Advertising, Big Data, Digital TV, USA
Cross MediaWorks Launches one2one Media
Apr 3, 2017 – Cross MediaWorks has announced that it has launched one2one Media. This new company will provide a neutral and scalable addressable video business for agencies and advertisers, in partnership with MVPDs.
News categories:
one2one Media, Cross MediaWorks, Lee Equity Partners, Michael Bologna, Jamie Power, Nick Troiano, Barry Baker, Advertising, Private Equity, USA
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