Digital TV News: Joe Winograd

CIMM to assess case for universal content watermarking in the U.S.
Oct 8, 2024 – The CIMM has announced an initiative to assess the role that universal watermarking on TV platforms could play in supporting improved measurement of content and advertising in the US market.
News categories: CIMM, XR Extreme Reach, Jon Watts, Kevin O’Reilly, Irwin Gotlieb, Advertising, Big Data, Content Identification, Digital TV, USA

Verance adds video watermarking to its Aspect platform
Jan 2, 2020 – Verance has announced the availability of video watermark technology as part of its Aspect platform, bringing enhanced capabilities to the Aspect audio watermark that has already been deployed by major broadcasters in the United States.
News categories: Verance, Joe Winograd, Advertising, ATSC 3, CES2025, Content Identification, Digital TV, USA, Worldwide

Verance brings watermarking to HbbTV
Oct 1, 2019 – Verance has announced plans to bring its Aspect watermarking to HbbTV. Aspect uses Verance’s implementation of the watermarking technologies sanctioned by the HbbTV Association in their 'Application Discovery over Broadband' specification.
News categories: Verance, Joe Winograd, Content Identification, Digital TV, HbbTV, Worldwide

Next-Gen TV audience measurement pioneered in Phoenix Model Market project
Apr 4, 2019 – Five audience measurement firms are working to help Phoenix broadcasters understand the capabilities of Next-Gen TV, providing information that will someday help viewers tailor the programming they want to watch and enable broadcasters and advertisers to reach viewers with messages that will interest them.
News categories: Pearl TV, Phoenix Model Market, Anne Schelle, Chuck Shuttles, Steve Davis, Scott L. Brown, Joe Winograd, Raj Patel, Advertising, ATSC 3, Big Data, Digital TV, USA

Verance Automatic Content Recognition recommended for ATSC 3.0 standard
Apr 6, 2015 – Verance has announced that the ATSC TG3/S33 Specialist Group on Management and Protocols has recommended its VP1 Automatic Content Recognition (ACR) technology for the ATSC 3.0 next-generation DTT broadcasting standard.
News categories: Verance, Cox Media, Advanced Television Systems Committee, Nil Shah, Joe Winograd, Dave Siegler, Content Identification, Digital TV, Middleware, NABShow, Terrestrial, USA