Digital TV News: Kevin Krim
EDO will provide ad engagement data for FuboTV
Dec 19, 2023 – EDO and FuboTV (NYSE: FUBO) have partnered to measure consumer behavior across Fubo's sports, news and entertainment content. EDO will provide CTV ad engagement data for all ad campaigns.
News categories:
Fubo, EDO, Dina Roman, Kevin Krim, Advertising, Canada, Digital TV, France, Spain, Streaming, USA
Netflix partners with EDO on measurement for advertisers
May 17, 2023 – Netflix will use EDO’s predictive behavioral outcomes data to provide insights for advertisers, indicating how brands' campaigns perform on the platform compared to YouTube, OTT, and linear TV.
News categories:
EDO, Netflix, Kevin Krim, Peter Naylor, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide
EDO secures $80m investment from Shamrock Capital
Apr 6, 2022 – EDO has announced the closing of an $80 million strategic growth investment from Shamrock Capital. The investment provides EDO with capital to scale its business in outcome measurement for Convergent TV.
News categories:
EDO, Inc, Shamrock Capital, Edward Norton, Kevin Krim, Dr. Daniel Nadler, Laura Held, Advertising, Big Data, Digital TV, USA, Venture Capital
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