Digital TV News: Kristen Hanich

Quality of UI more important than recommendations in video service satisfaction
Oct 14, 2019 – Research from Parks Associates finds that 70% of US broadband households with a major video service consider its UI to be 'good', with 48% rating it 'very good', and these scores impact their willingness to recommend the service to others.
News categories: Parks Associates, Kristen Hanich, Digital TV, Market Research, USA, UX

39% of U.S. broadband households own a streaming media player
Jul 24, 2019 – Parks Associates has announced research showing that 39% of US broadband households own a streaming media player, a mere 1% increase over 2018, indicating ownership has flattened, although purchase intentions are higher for 2019 compared to previous years.
News categories: Parks Associates, Kristen Hanich, Craig Leslie, Digital TV, Market Research, OTT, Set Top Box, USA

U.S. installed base of AR head-mounted devices to reach 6.5m units by 2025
Apr 24, 2019 – Parks Associates research has found that more than 60% of U.S. broadband households are interested in receiving some sort of information enhanced by augmented reality (AR) on a handheld device or headset, with the most popular being navigation information.
News categories: Parks Associates, Kristen Hanich, Market Research, USA, VR

97% of U.S. smart speaker households own only one device brand
Feb 5, 2019 – Research from Parks Associates finds smart speakers inspire strong brand loyalty among owners - 97% of U.S. smart speaker households own only one brand in this device category. Two-thirds of smart speaker households own an Echo device, while almost one-third own a Google Home.
News categories: Parks Associates, Kristen Hanich, Market Research, Smart Home, USA

Over 40% of U.S. streaming media player owners use their device daily or almost daily
Jul 24, 2018 – Parks Associates has announced research showing streaming media players are the most frequently used Internet-connected entertainment device, with 41% of owners using their players daily or almost daily.
News categories: Parks Associates, Kristen Hanich, Blu-ray, Digital TV, Games Console, Market Research, OTT, Set Top Box, Smart TV, USA

Global OTT video subscriptions to pass 400 million in 2022
Jun 13, 2018 – According to Parks Associates, the number of households worldwide with an OTT video service subscription will exceed 265 million by 2022. The popularity of OTT has driven a steady increase in adoption of smart TVs and streaming media players since 2010.
News categories: Parks Associates, Kristen Hanich, Jennifer Kent, Digital TV, Market Research, Mobile, OTT, Subscribers, Worldwide

Nearly 40% of U.S. broadband households own a streaming media player
May 31, 2018 – Parks Associates has announced research showing that ownership of streaming media players has risen from about six percent of U.S. broadband households in 2010 to almost 40% at the beginning of 2018.
News categories: Parks Associates, Kristen Hanich, Digital TV, Market Research, OTT, Set Top Box, USA