Digital TV News: Kristen Hanich

Online video integration interests 60% of U.S. pay TV subscribers
Feb 3, 2021 – Research from Parks Associates shows that 60% of U.S. pay-TV subscribers are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscription.
News categories: Parks Associates, Kristen Hanich, Digital TV, Gaming, Market Research, OTT, Set Top Box, Smart Home, USA, UX

Over 40% of video consumption hours now on mobile for U.S. Gen Z
Oct 28, 2020 – Parks Associates research has found that viewing on a smartphone or tablet now accounts for over 40% of all video consumption hours among Gen Z heads of US broadband households, compared to just 20% among all heads.
News categories: Parks Associates, Kristen Hanich, Jodi Susman, Digital TV, Market Research, Mobile, USA

US cloud gaming could generate $3bn in annual subscription revenue
Jul 21, 2020 – Research from Parks Associates finds the US cloud gaming market could generate nearly $3 billion in annual subscription revenue, as 30% of US broadband households currently express interest in this service.
News categories: Parks Associates, Kristen Hanich, Apps, Digital TV, Market Research, OTT, Set Top Box, Smart TV, USA

67% of US broadband households using at least one connected video device
May 19, 2020 – New research from Parks Associates finds 67% of US broadband households own and use at least one internet-connected video device, either a smart TV, streaming media player, internet-connected gaming console, or connected PVR/DVR.
News categories: Parks Associates, Kristen Hanich, Blu-ray, Digital TV, DVR, Gaming, Market Research, OTT, Set Top Box, Smart TV, USA

77% of smart TVs owned by US broadband households now internet connected
Jan 6, 2020 – Parks Associates has announced research showing that more than 70% of US broadband households own at least one streaming entertainment product and 50% own a smart TV, with 77% of those TVs now being connected to the internet.
News categories: Parks Associates, Kristen Hanich, CES2022, Digital TV, Market Research, OTT, Smart TV, USA

Quality of UI more important than recommendations in video service satisfaction
Oct 14, 2019 – Research from Parks Associates finds that 70% of US broadband households with a major video service consider its UI to be 'good', with 48% rating it 'very good', and these scores impact their willingness to recommend the service to others.
News categories: Parks Associates, Kristen Hanich, Digital TV, Market Research, USA, UX

39% of U.S. broadband households own a streaming media player
Jul 24, 2019 – Parks Associates has announced research showing that 39% of US broadband households own a streaming media player, a mere 1% increase over 2018, indicating ownership has flattened, although purchase intentions are higher for 2019 compared to previous years.
News categories: Parks Associates, Kristen Hanich, Craig Leslie, Digital TV, Market Research, OTT, Set Top Box, USA

U.S. installed base of AR head-mounted devices to reach 6.5m units by 2025
Apr 24, 2019 – Parks Associates research has found that more than 60% of U.S. broadband households are interested in receiving some sort of information enhanced by augmented reality (AR) on a handheld device or headset, with the most popular being navigation information.
News categories: Parks Associates, Kristen Hanich, Market Research, USA, VR

97% of U.S. smart speaker households own only one device brand
Feb 5, 2019 – Research from Parks Associates finds smart speakers inspire strong brand loyalty among owners - 97% of U.S. smart speaker households own only one brand in this device category. Two-thirds of smart speaker households own an Echo device, while almost one-third own a Google Home.
News categories: Parks Associates, Kristen Hanich, Market Research, Smart Home, USA