Digital TV News: Marcien Jenckes

Comcast releases research on how viewers discover new TV content
May 1, 2024 – Comcast Advertising has released a report analyzing trends in how consumers navigate and discover TV content across traditional and streaming in the U.S. and Europe.
News categories: Comcast Advertising, Travis Flood, Marcien Jencke, Digital TV, Europe, Market Research, USA, UX

84% of U.S. advertisers to increase FAST investments in 2024
Nov 8, 2023 – Xumo and Comcast Advertising have released a report exploring the growing usage of FAST among advertisers and consumers in the U.S., and the role it is playing in multiscreen TV advertising plans.
News categories: Comcast Advertising, Xumo, Marcien Jenckes, Megan Halscheid, Advertising, Digital TV, Market Research, Streaming, USA

Xumo rolls out streaming box to Charter and Comcast households
Oct 4, 2023 – Xumo has launched its Xumo Stream Box to Spectrum households, with plans to bring it to Xfinity homes soon. Xumo Stream Box is powered by Comcast's Entertainment OS.
News categories: Xumo, Charter, Comcast, Marcien Jenckes, Rich DiGeronimo, Cable TV, Digital TV, Set Top Box, Streaming, TV OS, USA

Nielsen renews audience data license deal with Comcast
Jul 20, 2023 – Nielsen has agreed a license renewal with Comcast that will expand its use of Comcast's return path data (RPD) in its national and local TV and cross-media measurement services.
News categories: Nielsen, Comcast, Karthik Rao, Marcien Jenckes, Advertising, Big Data, Cable TV, Digital TV, Set Top Box, USA

Element to launch 4K Ultra HD TVs with Xumo in 2023
Jan 5, 2023 – Xumo and Element Electronics plan to launch 4K Ultra HD smart TVs in the U.S. in 2023. Xumo, a JV between Comcast and Charter (NASDAQ: CHTR), was formed to develop a next-generation streaming platform for 4K streamers and smart TVs.
News categories: Xumo, Element Electronics, Marcien Jenckes, Vlad Kazhdan, Digital TV, RDK, Smart TV, TV OS, USA

Charter, Comcast streaming joint venture to take Xumo brand
Nov 2, 2022 – Charter Communications (NASDAQ: CHTR) and Comcast (NASDAQ: CMCSA) have announced that their streaming joint venture will now operate as Xumo, evolving the brand from a FAST service to an entire entertainment ecosystem.
News categories: Xumo, Charter Communications, Comcast, Marcien Jenckes, Digital TV, Streaming, USA

Comcast Advertising finds optimal ad balance between TV and streaming
Jun 9, 2022 – Comcast Advertising has released a report providing a view into the current advertising landscape from the perspective of viewers, buyers and then sellers – culminating in a recommendation for the optimal balance of TV and streaming advertising.
News categories: Comcast Advertising, FreeWheel, Effectv, Marcien Jenckes, Mark McKee, James Rooke, Advertising, Digital TV, Market Research, USA

VideoAmp cross-platform measurement adds Comcast data
Feb 24, 2022 – VideoAmp will incorporate aggregated viewership data from Comcast's footprint into its measurement, bringing more stability and reliability to its local, national and cross-platform audience ratings and impression measurement.
News categories: VideoAmp, Comcast Advertising, Ross McCray, Marcien Jenckes, Advertising, Big Data, Digital TV, USA

Canoe enables multi-distributor addressable ad campaign for AMC Networks
Nov 11, 2020 – The On Addressability initiative has launched its first multi-distributor, linear addressable TV campaign. AMC Networks and Canoe Ventures worked to enable addressable campaigns as a single order across the On Addressability footprint.
News categories: Canoe Ventures, AMC Networks, On Addressability, Joel Hassell, Kim Kelleher, David Kline, Marcien Jenckes, Advertising, Cable TV, Digital TV, Set Top Box, USA