Digital TV News: Marcien Jenckes

Comcast Advertising finds optimal ad balance between TV and streaming
Jun 9, 2022 – Comcast Advertising has released a report providing a view into the current advertising landscape from the perspective of viewers, buyers and then sellers – culminating in a recommendation for the optimal balance of TV and streaming advertising.
News categories: Comcast Advertising, FreeWheel, Effectv, Marcien Jenckes, Mark McKee, James Rooke, Advertising, Digital TV, Market Research, USA

VideoAmp cross-platform measurement adds Comcast data
Feb 24, 2022 – VideoAmp will incorporate aggregated viewership data from Comcast's footprint into its measurement, bringing more stability and reliability to its local, national and cross-platform audience ratings and impression measurement.
News categories: VideoAmp, Comcast Advertising, Ross McCray, Marcien Jenckes, Advertising, Big Data, Digital TV, USA

Canoe enables multi-distributor addressable ad campaign for AMC Networks
Nov 11, 2020 – The On Addressability initiative has launched its first multi-distributor, linear addressable TV campaign. AMC Networks and Canoe Ventures worked to enable addressable campaigns as a single order across the On Addressability footprint.
News categories: Canoe Ventures, AMC Networks, On Addressability, Joel Hassell, Kim Kelleher, David Kline, Marcien Jenckes, Advertising, Cable TV, Digital TV, Set Top Box, USA

On Addressability playbook launched
Sep 14, 2020 – The founding members of On Addressability – Charter’s Spectrum Reach, Comcast Advertising and Cox Media – have announced the launch of the On Addressability playbook to help the television industry 'turn on' addressability.
News categories: On Addressability, Marcien Jenckes, David Kline, Louis Gump, Advertising, Big Data, Cable TV, Digital TV, Set Top Box, USA

AMC Networks partners with On Addressability distribution partners
Jun 10, 2020 – AMC Networks has announced that it has partnered with Charter's Spectrum Reach, Comcast Advertising and Cox Media to enable addressable capabilities on its own linear and VOD television advertising.
News categories: AMC Networks, Comcast Advertising, Spectrum Reach, Cox Media, Kim Kelleher, Marcien Jenckes, David Kline, Louis Gump, Advertising, Big Data, Digital TV, USA

Comcast, Charter and ViacomCBS announce Blockgraph partnership
May 29, 2020 – Comcast (NASDAQ: CMCSA), Charter (NASDAQ: CHTR) and ViacomCBS (NASDAQ: VIAC; VIACA) have agreed to take equal ownership of Blockgraph. The joint venture is focused on ushering in a new way of using audience data for advanced TV and premium video advertising.
News categories: Blockgraph, Comcast Advertising, Charter Communications, ViacomCBS, Jason Manningham, Marcien Jenckes, David Kline, John Halley, Advertising, Big Data, Digital TV, MandA, USA

Canoe adds Frontier to its dynamic ad insertion platform
Oct 28, 2019 – Canoe Ventures has added Frontier Communications (NASDAQ: FTR) to its footprint of VOD-DAI enabled television distributors. Frontier joins Charter (NASDAQ:CHTR), Comcast (NASDAQ: CMCSA) and Cox as the fourth MVPD to utilize Canoe’s Service Assurance platform.
News categories: Canoe, Frontier Communications, Joel Hassell, Marcien Jenckes, James Frogameni, Advertising, Big Data, Cable TV, Digital TV, USA

Comcast partners with Charter, Cox on addressable advertising
Jun 18, 2019 – Comcast Advertising (Nasdaq: CMCSA) has announced the launch of an initiative called On Addressability. The broad goal of the initiative is to help the industry deliver an addressable solution that maximizes the impact and value of television as a marketing platform.
News categories: Comcast, Spectrum Reach, Cox Media, NCC Media, Marcien Jenckes, David Kline, Louis Gump, Nicolle Pangis, Advertising, Big Data, Cable TV, Digital TV, USA

Blockgraph secure data sharing initiative adds industry partners
Jan 22, 2019 – Comcast Cable Advertising (Nasdaq: CMCSA) has launched the next phase of Blockgraph. Comcast is now working with other industry partners in an effort that will facilitate the secure exchange of privacy-compliant audience insights for addressable advertising.
News categories: Blockgraph, Comcast, Jason Manningham, Marcien Jenckes, Kern Schireson, David Kline, Paola Colombo, Advertising, Big Data, Cable TV, Digital TV, USA