Digital TV News: MediaMath

MediaMath bidding infrastructure to integrate LiveRamp identities
Nov 5, 2019 – MediaMath has announced a partnership with LiveRamp (NYSE: RAMP). LiveRamp’s IdentityLink (IDL) will be integrated into MediaMath’s bidding infrastructure, providing marketers a best in class experience for targeting and measurement.
News categories: LiveRamp, MediaMath, Travis Clinger, Jeremy Steinberg, Advertising, Big Data, Digital TV, OTT, USA

MediaMath launches contextual ad targeting for video with IRIS.TV
Jun 11, 2019 – MediaMath has announced the launch of a buy-side video contextual targeting solution for programmatic video in partnership with IRIS.TV. IRIS.TV is able to surface the context of video content to ad servers in any video playback environment.
News categories: IRIS.TV, MediaMath, Richie Hyden, Mike Fisher, Advertising, Big Data, Digital TV, Worldwide

Ad-Tech market still highly fragmented despite intense M&A activity
Sep 18, 2018 – In spite of ongoing intense mergers and acquisitions activity, the advertising software market is still highly fragmented. According to IDC, the top 15 vendors represented less than 40% of the overall market in 2017.
News categories: IDC, Karsten Weide, Advertising, Market Research, Worldwide

Sling TV ad slots now available programmatically through SpotX
May 16, 2017 – Advertisers seeking targeted consumer segments across premium over-the-top (OTT) video can now bid in real time on anonymous targeted impressions on Sling TV using one of the newly introduced top addressable data segments.
News categories: Sling TV, SpotX, Adam Lowy, Ben Abbatiello, Advertising, Big Data, Digital TV, OTT, USA