Digital TV News: Nick Troiano
Empower integrates TV into its customer journey planning platform with Cadent
Dec 17, 2020 – Cadent has announced that Empower is the first customer of its upgraded advanced TV platform. Empower will use the TV mapping technology behind Cadent Viewer Graph as a component for its consumer journey planning platform.
News categories:
Cadent, Empower, Jamie Power, Nick Troiano, Jim Price, Advertising, Big Data, Digital TV, USA
Cadent acquires 4INFO
Jan 2, 2020 – Cadent has announced the acquisition of 4INFO to expand its cross-screen solutions for U.S. national advertisers. 4INFO's data activation platform incorporates patented audience graph technology that resolves multiple TV devices back to a household.
News categories:
Cadent, 4INFO, Nick Troiano, Tom Cox, Advertising, Big Data, Digital TV, MandA, USA
Liberty Global selects Cadent's addressable TV ad platform
Dec 4, 2018 – Cadent's addressable TV advertising platform has been selected by Liberty Global. The platform will enable Liberty Global to deliver different targeted ads to households during the same program on behalf of broadcasters and content providers.
News categories:
Cadent, Liberty Global, Nick Troiano, Advertising, Cable TV, Digital TV, Mobile, Set Top Box, Worldwide
Cross MediaWorks and 605 standardize campaign measurement and advanced analytics
Jan 18, 2018 – Cross MediaWorks and 605 have announced that they have partnered to provide a measurement standard to help scale the addressable TV marketplace. The solution will also enable verification of performance for impressions-based TV campaigns.
News categories:
Cross MediaWorks, 605, Nick Troiano, Ben Tatta, Advertising, Big Data, Digital TV, USA
Cross MediaWorks Launches one2one Media
Apr 3, 2017 – Cross MediaWorks has announced that it has launched one2one Media. This new company will provide a neutral and scalable addressable video business for agencies and advertisers, in partnership with MVPDs.
News categories:
one2one Media, Cross MediaWorks, Lee Equity Partners, Michael Bologna, Jamie Power, Nick Troiano, Barry Baker, Advertising, Private Equity, USA
Latest News
- Telefonica backs up Movistar+ infrastructure in the cloud with Harmonic
- Irdeto and INVIDI offer integrated addressable TV solution
- Tubi supports Unified ID 2.0 initiative
- 'Go Addressable' TV advertising initiative launched in the U.S.
- Brightcove and ByteArk partner on OTT technology in Thailand
- ATEME powers converged headend at TCCL in India
- NexPlayer joins AWS for Media & Entertainment initiative
- VuClip integrates Bitmovin video encoder on Google Cloud
- Univision to launch unified global streaming service
- View TV Group selects CommScope advertising technology
- Amino Technologies becomes Aferian
- TCL launches Roku TV models in the UK
- OTTera powers gTV by Ubisoft channel on Samsung TV Plus
- ATEME doubles encoding performance with Intel processors
- Globecast, Viaccess-Orca and MainStreaming announce end-to-end OTT platform
- Mola chooses Broadpeak CDN for live sports streaming in Indonesia
- NEXTGEN TV Broadcast Collaborative to bring ATSC 3.0 to Washington D.C.
- Ericsson publishes 2021 Mobility Report
- DataMiner manages ARD's Euro 2020 live OTT broadcasts
- Freecaster secures Live and VOD content with BuyDRM