Digital TV News: Omnicom Media Group

ITV launches linear addressable advertising in YouView homes
Oct 11, 2023 – ITV has announced the launch of linear addressable advertising across ITV2, ITV3, ITV4 and ITVBe in YouView homes, opening up addressable targeting for advertisers in live broadcast viewing.
News categories: ITV, Omnicom, Ben Allen, Adam Turner, Advertising, Broadcast, Digital TV, Middleware, UK

Magnite announces broad support for direct-buy ad platform
Jun 20, 2023 – Magnite (NASDAQ:MGNI) has announced wide adoption of ClearLine, its ad server-agnostic solution that provides agencies with direct access to video inventory on its platforms.
News categories: Magnite, Sean Buckley, Jim Keller, Matt Jamison, Dan Callahan, Tom Grant, Alexander Stone, Advertising, Digital TV, USA, Worldwide

CIMM study to assess usage of Smart TV data for measurement
Mar 30, 2023 – The Coalition for Innovative Media Measurement (CIMM) has launched a study to assess the opportunities that exist for enhancing the value of Smart TV data as an input to TV measurement solutions.
News categories: CIMM, Jon Watts, Caroline Horner, Helen Katz, Brian West, Advertising, Big Data, Digital TV, Smart TV, USA

U.S. JIC reveals certification criteria for premium video measurement
Mar 6, 2023 – OpenAP on behalf of the U.S. JIC has announced the publication of initial requirements for premium video cross-platform currencies, a milestone in coalescing the industry around common standards.
News categories: OpenAP, David Levy, Advertising, Big Data, Digital TV, USA

VideoAmp and Warner Bros. Discovery agree audience measurement deal
Jan 3, 2023 – VideoAmp has struck a deal with Warner Bros. Discovery to measure cross-screen campaigns across the global media and entertainment company's portfolio of sports, news, lifestyle, and premium entertainment brands.
News categories: VideoAmp, Warner Bros. Discovery, Ross McCray, Andrea Zapata, Ralph Pardo, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, USA

AWS Clean Rooms launched
Nov 29, 2022 – Amazon Web Services (NASDAQ: AMZN) has announced AWS Clean Rooms, an analytics service that helps companies analyze and collaborate on their combined datasets without sharing or revealing underlying data.
News categories: Amazon Web Services, Dilip Kumar, Advertising, Big Data, Digital TV, Worldwide

Disney Clean Room technology integrated with VideoAmp
Dec 1, 2022 – Disney Advertising is building momentum for marketers leveraging Clean Room technology through an integration between its Audience Graph, Ad Exposure Log Files and VideoAmp’s TV Viewership footprint.
News categories: Disney Advertising, VideoAmp, Lisa Valentino, Michael Parkes, Geoffrey Calabrese, Advertising, Big Data, Digital TV, USA, Worldwide

OMG first to integrate with TelevisaUnivision's household data graph
Nov 17, 2022 – TelevisaUnivision has announced that Omnicom Media Group (OMG) will be the first agency partner to leverage its Hispanic household data graph for its brands to expand reach and resonance with the U.S. Hispanic population.
News categories: TelevisaUnivision, Omnicom Media Group, Dan Aversano, Kelly Metz, Advertising, Big Data, Digital TV, USA

Magnite agrees ACR data deal with LG Ads Solutions
Jun 21, 2022 – Magnite (NASDAQ: MGNI) has announced a deal with LG Ads Solutions under which Magnite will have access to LG Ads' automatic content recognition (ACR) data for planning, activation, measurement and analytics through its supply-side platform (SSP).
News categories: Magnite, LG Ads Solutions, Sean Buckley, Raghu Kodige, Sean Muzzy, Megan Pagliuca, Advertising, Big Data, Digital TV, Smart TV, USA