Digital TV News: Paul Segre

Astro Malaysia goes live with Synamedia engagement analytics
Oct 5, 2022 – Synamedia has announced that Astro Malaysia has gone live with Synamedia Clarissa to gain a deeper understanding about how business decisions impact viewer behaviour and content consumption, with the goal of boosting engagement.
News categories: Synamedia, Astro Malaysia, Paul Segre, Euan Smith, Advertising, Digital TV, Malaysia, Satellite, Set Top Box, Streaming, UX

Synamedia acquires content discovery platform provider, Utelly
May 25, 2022 – Synamedia has announced the acquisition of Utelly, a content discovery platform provider. Its offerings include metadata aggregation, search and recommendations, as well as content management and a content promotion engine.
News categories: Synamedia, Utelly, Paul Segre, Romain Eude, Big Data, Digital TV, MandA, UK, UX, Worldwide

Astro Malaysia debuts addressable TV advertising with Synamedia
Dec 1, 2021 – Astro Malaysia and Synamedia have launched the first addressable TV advertising service in SE Asia. Advertisers will be able to show different ads to different households while they are watching the same program, based on data including location and demographics.
News categories: Synamedia, Astro, Paul Segre, Euan Smith, Advertising, Big Data, Digital TV, Malaysia, Satellite, Set Top Box, Streaming

Synamedia acquires ContentArmor
Aug 9, 2021 – Synamedia has acquired ContentArmor, a developer of forensic watermarking solutions. Synamedia is now uniquely placed to meet video service providers' edge and 5G security demands.
News categories: Synamedia, ContentArmor, Paul Segre, Alain Durand, 5G, Digital TV, MandA, Watermarking, Worldwide