Digital TV News: Paul Segre
Astro Malaysia debuts addressable TV advertising with Synamedia
Dec 1, 2021 – Astro Malaysia and Synamedia have launched the first addressable TV advertising service in SE Asia. Advertisers will be able to show different ads to different households while they are watching the same program, based on data including location and demographics.
News categories:
Synamedia, Astro, Paul Segre, Euan Smith, Advertising, Big Data, Digital TV, Malaysia, Satellite, Set Top Box, Streaming
Synamedia acquires ContentArmor
Aug 9, 2021 – Synamedia has acquired ContentArmor, a developer of forensic watermarking solutions. Synamedia is now uniquely placed to meet video service providers' edge and 5G security demands.
News categories:
Synamedia, ContentArmor, Paul Segre, Alain Durand, 5G, Digital TV, MandA, Watermarking, Worldwide
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