Digital TV News: PwC

India Entertainment & Media industry to grow at 9.48% CAGR to 2027
Jul 17, 2023 – India's Entertainment & Media industry is expected to reach INR 6,828,903Cr (US$82.745bn) by 2027 - an 8.6% CAGR. These figures come from PwC's Global Entertainment & Media Outlook 2023-2027.
News categories: PwC, Manpreet Singh Ahuja, Werner Ballhaus, Advertising, Digital TV, Gaming, India, Market Research, Streaming

UK to continue as the leading entertainment and media market in Europe
Jun 27, 2023 – According to PwC's Global Entertainment & Media (E&M) Outlook 2023-2027, the UK is set to maintain its position as the leading E&M market in Europe over the next four years.
News categories: PwC, Mary Shelton Rose, Dan Bunyan, Advertising, Digital TV, Market Research, Metaverse, Streaming, UK, Worldwide

Global entertainment and media industry to hit $2.8 trillion in 2027
Jun 27, 2023 – According to PwC, global entertainment & media (E&M) industry revenue rose 5.4% in 2022 to US$2.32 trillion – a sharp deceleration from the post-COVID 10.6% growth rate of 2021.
News categories: PwC, Werner Ballhaus, Advertising, Digital TV, Gaming, Market Research, Worldwide

GroupM launches Total TV Measurement for UK addressable TV
Jun 14, 2023 – GroupM has announced the launch of Total TV Measurement. Developed by Finecast, Total TV Measurement offers GroupM clients in the UK in-depth, data-driven measurement capabilities.
News categories: Finecast, AudienceProject, Samantha Lister, Martyn Bentley, Advertising, Digital TV, UK

Quickplay integrates Vionlabs-powered media descriptors
Nov 2, 2022 – Quickplay and Vionlabs have announced a technology integration that uses AI-based analysis of video files to increase viewer engagement and satisfaction, as well as ad monetization by OTT providers.
News categories: Vionlabs, Quickplay, Marcus Bergström, Naveen Narayanan, Advertising, Belgium, Big Data, Cable TV, Digital TV, Streaming, Worldwide

UK entertainment and media companies hold their nerve despite economic headwinds
Sep 27, 2022 – UK entertainment and media companies are holding their nerve despite the worsening economic outlook, and putting their trust in their digital investment strategies, according to a report from PwC.
News categories: PwC, Dan Bunyan, Sam Tomlinson, Advertising, Digital TV, Market Research, UK

Global entertainment & media revenues surge to $2.3 trillion
Jun 20, 2022 – According to PwC, the global entertainment and media (E&M) industry surged ahead last year, strongly outpacing global economic growth. Following a pandemic-related 2.3% decline in 2020, E&M revenue rose a strong 10.4% in 2021.
News categories: PwC, Werner Ballhaus, Advertising, Big Data, Digital TV, Gaming, Market Research, Metaverse, Streaming, Worldwide

Great Wall Motor selects ACCESS-powered IVI system from BEAN TECH
May 17, 2022 – ACCESS Europe has announced that BEAN TECH's in-vehicle infotainment system, powered by ACCESS Twine for Car, has been chosen by Great Wall Motor (GWM) in Europe to provide IVI in its GWM ORA and WEY models.
News categories: ACCESS CO, BEAN TECH, Great Wall Motor, NetRange, Michi Uematsu, Content Distribution, Digital TV, Europe, In-Car, Middleware

Entertainment & media rebounding strongly from pandemic slump
Jul 12, 2021 – According to PwC, the entertainment & media industry has regained its momentum. The industry is on track to grow 6.5% in 2021 and 6.7% in 2022, fueled by strong demand for digital content and advertising.
News categories: PwC, Werner Ballhaus, Advertising, Digital TV, Gaming, Market Research, Metaverse, Streaming, Worldwide