Digital TV News: Rachel Gantz

Proximic by Comscore releases State of Programmatic report
Jan 21, 2025 – Proximic by Comscore (NASDAQ: SCOR) has released its annual State of Programmatic Report. One key finding is that 72% of respondents are planning to increase programmatic investments in 2025.
News categories: Proximic, Rachel Gantz, Advertising, Digital TV, Market Research, USA

Comscore and FreeWheel offer ID-free audiences for CTV
Aug 26, 2024 – Proximic by Comscore (NASDAQ:SCOR) and FreeWheel have announced a partnership to support privacy-resilient ID-free audiences for CTV. Paramount is among the first to adopt the new audiences.
News categories: Proximic, FreeWheel, Paramount, Rachel Gantz, Matt Clark, Leo O’Connor, Sari Applebaum, Advertising, Big Data, Digital TV, Streaming, Worldwide

Proximic releases findings from 2024 State of Programmatic report
Jan 16, 2024 – Proximic (NASDAQ: SCOR) has released a report examining how evolving technologies, consumer habits, data privacy and browser regulations are impacting the programmatic advertising landscape.
News categories: Proximic, Rachel Gantz, Advertising, Digital TV, Market Research, USA

FreeWheel and Comscore launch Connected TV contextual targeting
Sep 29, 2022 – FreeWheel and Comscore have announced that media buyers using FreeWheel's demand-side platform, Beeswax, now have access to Comscore’s Predictive Audiences and CTV brand protection offering.
News categories: FreeWheel, Comscore, Soo Jin Oh, Rachel Gantz, Advertising, Digital TV, Streaming, USA

Comscore brings cookie-free CTV audience targeting to Europe
Feb 4, 2021 – Comscore (NASDAQ: SCOR) has announced the expansion of Predictive Audiences – a cookie-free, GDPR-friendly targeting capability that enables advertisers to reach audiences based on CTV viewership behavior - starting with the UK and Germany.
News categories: Comscore, Guido Fambach, Rachel Gantz, Advertising, Digital TV, Europe, Germany, Streaming, UK

Comscore and MediaMath offer programmatic contextual ad targeting
Dec 3, 2020 – Comscore (NASDAQ: SCOR) and MediaMath have partnered to add contextual targeting to MediaMath's demand-side platform. The capability uses visual recognition and audio processing to provide contextualization of content for CTV, video and livestreaming.
News categories: Comscore, MediaMath, Rachel Gantz, Anudit Vikram, Advertising, Big Data, Digital TV, USA

Comscore ad marketplace for Connected TV goes global
Oct 22, 2020 – Comscore (NASDAQ: SCOR) has announced that its advanced brand safety and contextual categorization segments for Connected TV (CTV) and premium video are now available for global application.
News categories: Comscore, Rachel Gantz, Advertising, Big Data, Digital TV, Streaming, Worldwide

Comscore launches streaming behavior segments through Tru Optik
Oct 6, 2020 – Comscore (NASDAQ: SCOR) and Tru Optik have announced the launch of behavior segments based on consumer streaming viewership habits. The segments are accessible through Tru Optik's Data Marketplace.
News categories: Comscore, Tru Optik, Rachel Gantz, Michelle Swanston, Advertising, Big Data, Digital TV, Streaming, Worldwide

Comscore and JW Player partner on contextual targeting for video advertising
Apr 8, 2020 – Comscore (NASDAQ: SCOR) and JW Player have announced that Comscore’s brand safety and contextual categorization segments are available for activation across the 12,000+ media sites that use JW Player for their digital video playback
News categories: Comscore, JW Player, Advertising, Digital TV, Media Player, Worldwide