Digital TV News: Remi Beaudouin
Four-fifths of broadcasters considering personalised ads
Nov 28, 2019 – Four-fifths (80%) of broadcasters are considering implementing ads tailored to the consumer but are increasingly falling behind streaming services due hesitance around adopting cloud technologies, according to research carried out on behalf of ATEME.
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ATEME, Remi Beaudouin, Advertising, Big Data, Digital TV, Market Research, Worldwide
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