Digital TV News: Segment

RTL Deutschland and ProSiebenSat.1 join forces in adtech
Feb 22, 2024 – RTL Deutschland and ProSiebenSat.1 are to bring together the content and services of their adtech companies, Smartclip and Virtual Minds, to allow advertisers to run campaigns across both platforms.
News categories: RTL Deutschland, ProSiebenSat.1, Matthias Dang, Carsten Schwecke, Advertising, Digital TV, Germany

Ateme SSAI supports latest HLS Interstitials spec. from Apple
Feb 20, 2024 – Ateme has integrated the latest HLS Interstitials specification from Apple into its SSAI solution, enabling increased revenue through wider reach and more effective ad targeting.
News categories: Ateme, Ahmed Swidan, Advertising, Content Distribution, Digital TV, NABShow, Worldwide

Walmart agrees to acquire VIZIO
Feb 20, 2024 – Walmart and VIZIO have entered into an agreement for Walmart to acquire VIZIO for $11.50 per share in cash, equating to a fully diluted equity value of approximately $2.3 billion.
News categories: Walmart, VIZIO, Seth Dallaire, William Wang, Advertising, Digital TV, MandA, Smart TV, USA

Liberty Global to spin-off 100% of Sunrise to shareholders
Feb 16, 2024 – Liberty Global (NASDAQ: LBTYA, LBTYB, LBTYK) is planning to spin-off 100% of Sunrise to Liberty Global shareholders, aiming to maximize shareholder value by crystallizing the value of Sunrise.
News categories: Liberty Global, Sunrise, Mike Fries, André Krause, Digital TV, IPTV, MandA, Switzerland

Now TV launches Hong Kong's first addressable TV advertising service
Feb 14, 2024 – HKT's Now TV [SEHK: 6823] has launched Hong Kong’s first addressable TV advertising service, leveraging its first-party data to enable more precise campaign targeting for enterprises.
News categories: HKT, Now TV, Bruce Lam, Derek Choi, Advertising, Big Data, Digital TV, Hong Kong, IPTV

Nexxen integrates streaming viewership data from PeerLogix
Feb 15, 2024 – Nexxen has augmented its TV Intelligence solution with aggregated and scaled streaming viewership data from platforms like Netflix, Hulu and Disney Plus via a partnership with PeerLogix.
News categories: Nexxen, PeerLogix, Jessica La Rosa, William Gorfein, Advertising, Big Data, Digital TV, Streaming, Worldwide

DISH Media partners with PubMatic on programmatic for SLING TV
Feb 15, 2024 – PubMatic (Nasdaq:PUBM) has announced a partnership with DISH Media (NASDAQ:SATS) that allows SLING TV to tap into PubMatic's supply path partnerships to access demand via private marketplace deals.
News categories: PubMatic, DISH Media, Nicole Scaglione, Andrew Tint, Brad Stockton, Advertising, Big Data, Digital TV, Streaming, USA

Equativ integrates Samba TV viewership data
Feb 5, 2024 – Equativ has announced that advertisers can now activate campaigns on its platform using Samba TV's first-party data to manage audience reach, frequency and retargeting across CTV and downstream formats.
News categories: Equativ, Samba TV, Andrew Rosenman, Aden Zaman, Advertising, Big Data, Digital TV, Smart TV, Worldwide

Telecom and pay-TV revenue in New Zealand to remain stagnant
Jan 29, 2024 – According to GlobalData, telecom and pay-TV revenue in New Zealand will register a marginal CAGR of 0.7% between 2023 and 2028, with pay-TV exhibiting a negative CAGR of 5.7% during the period.
News categories: GlobalData, Aasif Iqbal, Digital TV, Market Research, New Zealand, Satellite