Digital TV News: Sinclair Broadcast

Magnite acquires CTV ad serving platform SpringServe
Jul 1, 2021 – Magnite (Nasdaq: MGNI) has acquired SpringServe. SpringServe's technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, customized ad experiences, and advanced podding logic.
News categories: Magnite, SpringServe, Michael Barrett, Joseph Hirsch, Christo Owen, Brian Hunt, Travis Hockersmith, Advertising, Digital TV, MandA, Streaming, USA

Baltimore latest NEXTGEN TV service with Advanced HDR
Jun 29, 2021 – Advanced HDR by Technicolor continues to provide its technology to Sinclair Broadcast stations, with WNUV the CW Baltimore the latest to incorporate ATSC 3.0-powered NEXTGEN TV capabilities featuring Advanced HDR.
News categories: Advanced HDR by Technicolor, Tony Bozzini, ATSC 3, Content Distribution, Digital TV, Smart TV, USA, UX

NEXTGEN TV begins broadcasting in Baltimore
Jun 24, 2021 – Six local television stations in Baltimore, MD, including WMAR-TV, WBAL-TV, WBFF, WNUV, and WMPT and WMPB have begun broadcasting using NEXTGEN TV, powered by ATSC 3.0 technology.
News categories: BitPath, John Hane, Brian Lawlor, Dan Joerres, Mark Aitken, Larry D. Unger, Michael Anderson, ATSC 3, Content Distribution, Digital TV, USA

NEXTGEN TV Broadcast Collaborative to bring ATSC 3.0 to Washington D.C.
Jun 16, 2021 – An effort is underway to launch NEXTGEN TV in the U.S. capital, with Howard University's WHUT serving as the host station for broadcasts for five local affiliate stations of national broadcast networks.
News categories: Howard University, Pearl TV, National Association of Broadcasters, Wayne A. I. Frederick, Anne Schelle, Sam Matheny, ATSC 3, Content Distribution, Digital TV, USA

Sinclair unifies ad sales with Operative Media
May 4, 2021 – Sinclair Broadcast (Nasdaq: SBGI) is to use Operative Media's AOS advertising sales management platform to consolidate all sellable assets across its platforms and markets into a single ad sales system.
News categories: Sinclair, Operative Media, Rob Weisbord, Brian Bark, Lorne Brown, Advertising, USA

CAST.ERA plans 5G-ATSC 3.0 launches in the U.S. and Korea
Apr 30, 2021 – CAST.ERA palns to introduce 5G-ATSC 3.0 technology to the U.S. and Korea by the end of this year. The technology will enable the broadcasting of UHD video with low-to-zero latency to TVs and mobile devices.
News categories: SK Telecom, Sinclair Broadcast, Yoon Kim, Del Parks, Kevin Gage, 5G, ATSC 3, Digital TV, Korea, USA

Plex raises $50 million from investor Intercap
Apr 14, 2021 – Plex has completed a growth equity round of $50 million with Intercap. The financing includes $15 million in new capital for Plex, with the remainder used to purchase shares and options from employees and shareholders.
News categories: Plex, Intercap, Keith Valory, Jason Chapnik, James Merkur, Content Distribution, Digital TV, Streaming, Venture Capital, Worldwide

Fraunhofer and Sinclair working to bring Digital Radio Mondiale to ATSC 3.0
Apr 13, 2021 – Fraunhofer IIS and Sinclair Broadcast Group (Nasdaq: SBGI) are joining forces to bring Digital Radio Mondiale (DRM) services to users of the ATSC 3.0 digital TV platform. DRM is an ITU-endorsed radio standard.
News categories: Fraunhofer IIS, Sinclair Broadcast, Alexander Zink, Mark Aitken, ATSC 3, Content Distribution, USA

Saankhya Labs receives FCC certification for broadcast-to-mobile solution
Mar 1, 2021 – Saankhya Labs has received FCC certification for its Broadcast Radio Head (BRH). BRH helps DTT broadcasters increase their reach by 'Cellularizing' transmission to enable reception in mobile, automotive, and other portable devices.
News categories: Saankhya Labs, Sinclair Broadcast, Parag Naik, Mark Aitken, Content Distribution, Digital TV, In-Car, Mobile, Terrestrial, USA, Worldwide