Digital TV News: iSpot.tv

iSpot.tv launches dedicated system for tracking CTV ad consumption
Jan 9, 2024 – iSpot.tv has announced the launch of a dedicated streaming measurement offering and suite of metrics that enable advertisers and publishers to track audience consumption of CTV advertising.
News categories: iSpot.tv, Sean Muller, Advertising, CES2024, Digital TV, Streaming, Worldwide

Paramount and iSpot.tv agree currency partnership
Oct 10, 2023 – Paramount (NASDAQ: PARA, PARAA) is to use iSpot's currency metrics to measure and transact national TV advertising campaigns across its media and streaming properties in the U.S.
News categories: iSpot, Paramount, Sean Muller, John Halley, Advertising, Big Data, Digital TV, USA

iSpot acquires 605 to expand TV measurement market share
Sep 13, 2023 – iSpot.tv has announced the acquisition of 605, adding set-top box data from 16.6 million homes to its smart TV data footprint, bolstering its measurement solutions for video and TV advertising.
News categories: iSpot, 605, Sean Muller, Kristin Dolan, Advertising, Big Data, Digital TV, MandA, Set Top Box, Smart TV, USA

Independent Streaming Alliance (ISA) announces formation
Jun 12, 2023 – The Independent Streaming Alliance (ISA) has announced its formation. The ISA is a streaming industry forum set up to engage and work collaboratively with consumers, platforms and media.
News categories: Independent Streaming Alliance, Philippe Guelton, Damian Pelliccione, Cameron Saless, Evan Bregman, Digital TV, Streaming, USA

Fubo enhances CTV ad measurement with iSpot.tv
May 10, 2023 – FuboTV (NYSE: FUBO) has partnered with iSpot.tv to bolster CTV measurement across its video ad inventory, including data on the number of impressions delivered to households not reached by linear TV.
News categories: iSpot.tv, FuboTV, Dan Loewenberg, David Gandler, Advertising, Digital TV, Streaming, USA

Crackle Plus extends measurement relationship with iSpot.tv
Jul 6, 2022 – Crackle Plus (Nasdaq: CSSE) has renewed its relationship with iSpot.tv. iSpot.tv will continue to provide its Unified Measurement to the brands working with Crackle Plus to quantify the incremental reach delivered over linear.
News categories: Crackle, iSpot.tv, Darren Olive, Stu Schwartzapfel, Advertising, Big Data, Digital TV, Streaming, USA

Frost & Sullivan names Samba TV #1 in TV viewership data capability
Jun 23, 2022 – Frost & Sullivan has released findings of an analysis assessing the capabilities of eight leading television data providers. The '2022 Frost Radar on Television Viewership Data Providers' found Samba TV to be the leader in TV data capabilities.
News categories: Samba TV, Frost & Sullivan, Ashwin Navin, Robert Cavin, Advertising, Big Data, Digital TV, Smart TV, USA, Worldwide

8-10% of streaming ad impressions play when the TV is shut off
Jun 13, 2022 – GroupM has partnered with media companies in the advertising industry to create new standards in streaming viewability and CTV measurement. The initiative follows a study with iSpot that quantifies inflated CTV ad delivery counts and reveals that, on average, 8-10% of streaming impressions play when the TV is shut off.
News categories: GroupM, iSpot.tv, Kirk McDonald, Sean Muller, Advertising, Digital TV, Market Research, Streaming, USA

Goldman Sachs to put $325 million into iSpot.tv
Apr 27, 2022 – iSpot.tv has signed an agreement with funds managed by Goldman Sachs Asset Management for a $325 million investment. iSpot, which has raised $58 million since being founded in April 2012, now generates over $100 million in annual recurring revenues.
News categories: iSpot.tv, Goldman Sachs, Sean Muller, Leonard Seevers, Joon Park, Advertising, Digital TV, USA, Venture Capital