Digital TV News: TVSquared

TVSquared releases DTC TV advertising performance report
Jun 25, 2019 – TVSquared has released the findings of its 2019 Direct-to-Consumer (DTC) TV Advertising Performance report. DTC brands are one of the fastest growing groups of TV advertisers, devoting $3.8 billion in media spend to it last year alone.
News categories: TVSquared, Mark Hudson, Alberto Corral, Advertising, Digital TV, Market Research, USA

TVSquared partners with TiVo for deterministic attribution
Feb 13, 2019 – TVSquared has added TiVo’s deterministic TV viewership segments to its ADvantage platform. Incorporating TiVo’s television viewership segments within the analytics platform allows TVSquared customers to tie TV-driven response and conversions to the household level.
News categories: TVSquared, TiVo Corp, Calum Smeaton, Walt Horstman, Advertising, Big Data, Digital TV, USA

Adobe Advertising Cloud selects TVSquared for TV analytics
Mar 26, 2018 – TVSquared has been chosen by Adobe Advertising Cloud to provide same-day TV analytics and optimization insights for its clients. Customers can use TVSquared’s data to see how TV campaigns are driving online responses.
News categories: TVSquared, Adobe, Jo Kinsella, Todd Gordon, Advertising, Big Data, Digital TV, Worldwide

TVSquared and LiveRamp provide audience-level insights into TV ad performance
Mar 6, 2018 – TVSquared has partnered with LiveRamp (NASDAQ: ACXM) for audience-driven TV attribution. With audience-level insights into TV performance, advertisers can now understand who is responding to TV advertising and optimize spend for target audiences.
News categories: TVSquared, LiveRamp, Kevin O’Reilly, Allison Metcalfe, Advertising, Big Data, Digital TV, Worldwide

TVSquared acquires wywy
Nov 14, 2017 – TVSquared has acquired wywy. The acquisition combines TVSquared’s ADvantage TV attribution platform with wywy’s automated content recognition technology. ADvantage users can now access real-time, accurate, spot-detection data within the platform.
News categories: TVSquared, wywy, Calum Smeaton, Advertising, Big Data, Digital TV, Germany, MnA, UK, Worldwide