Digital TV News: TransACT

VR consumer content revenue to exceed $7 billion in 2025
Nov 30, 2020 – Research from Juniper Research has found that consumer VR content will generate more than $7 billion in revenue in 2025, up over 160% compared with 2020. The primary driver in this space will be console gamers.
News categories: Juniper Research, James Moar, Gaming, Market Research, VR, Worldwide

UK marketers expect to spend more on Advanced TV ads in the next 12 months
Nov 24, 2020 – FreeWheel has revealed that 70% of UK marketers surveyed expect Advanced TV ad spend to grow in the next 12 months. Advanced TV refers to VOD, connected TV, OTT, audience-based linear advertising, programmatic advertising and addressable TV.
News categories: FreeWheel, CoLab, Virginie Dremeaux, Advertising, Digital TV, UK

VIZIO taps Nielsen to measure advanced TV campaigns
Nov 17, 2020 – VIZIO Ads has announced that it will use Nielsen's Digital Ad Ratings to help advertisers better measure and optimize digital audience metrics across VIZIO SmartCast inventory on VIZIO connected TVs (CTV).
News categories: VIZIO Ads, Nielsen, Mike O'Donnell, Scott Brown, Adam Gerber, Advertising, Big Data, Digital TV, Smart TV, USA

TV 2 Sumo upgrades LG Smart TV apps with Norigin Media
Nov 17, 2020 – TV 2 Sumo has upgraded its apps on LG Smart TVs with Norigin Media. The updated design is built for multiple LG WebOS models using Norigin's TV App Framework. Enhancements include 4k streaming and TVOD support, among others.
News categories: Norigin Media, TV2 Sumo, LG Electronics, Ajey Anand, Marius Bjerke, Jonas Marken, Apps, Digital TV, Norway, OTT, Smart TV

Liberty Global completes acquisition of Sunrise
Nov 12, 2020 – Liberty Global (Nasdaq: LBTYA, LBTYB and LBTYK) has completed the acquisition of Sunrise Communications AG (SIX Swiss Exchange: SRCG). Liberty Global now holds more than 98% of the share capital of Sunrise.
News categories: Liberty Global, UPC Schweiz, Sunrise Communications, Mike Fries, Digital TV, IPTV, MnA, Switzerland

U.S. consumers spent over $7bn on home entertainment in 3Q 2020
Nov 11, 2020 – According to DEG: The Digital Entertainment Group, U.S. consumers spent $7.3 billion to watch movies and TV shows for home and personal viewing in the third quarter of 2020, almost 18% up on the same period one year earlier.
News categories: Digital Entertainment Group, Digital TV, DVD, Market Research, OTT, USA

Nielsen integrates data from DIRECTV and DISH STBs, VIZIO Smart TVs
Nov 10, 2020 – Nielsen (NYSE: NLSN) has announced that it is adding addressable measurement to its National TV currency. Through strategic data integrations, Nielsen will add ~55 million devices across smart TVs and set top boxes to help scale addressable TV.
News categories: Nielsen, Scott Brown, Rick Welday, Kemal Bokhari, Adam Gaynor, Advertising, Big Data, Digital TV, Satellite, Set Top Box, Smart TV, USA

SCTE•ISBE voting to combine forces with CableLabs
Nov 9, 2020 – Members of the SCTE•ISBE will be voting to combine forces with CableLabs, streamlining the cable industry’s technology-based associations by uniting its two largest engineering organizations into one.
News categories: CableLabs, SCTE•ISBE, Broadband, Cable TV, Digital TV, USA, Worldwide

Orange Romania to acquire 54% controlling stake in Telekom Romania
Nov 9, 2020 – Orange Romania has announced that it signed a deal to acquire a controlling 54% stake in Telekom Romania Communications (TKR). Orange will pay a total of €268m, on a debt-free, cash-free basis and subject to customary adjustments at closing.
News categories: Orange, Telekom Romania, Mari-Noëlle Jégo-Laveissière, Liudmila Climoc, Digital TV, IPTV, MnA, Romania