Digital TV News: ETRI

Verizon to give customers 12 months of Disney+
Oct 22, 2019 – Verizon and The Walt Disney Company have announced an agreement that will offer all Verizon wireless unlimited customers, new Fios Home Internet and 5G Home Internet customers 12 months of Disney+. The agreement will provide another reason for customers to choose Verizon.
News categories: Verizon, The Walt Disney Company, Hans Vestberg, Kevin Mayer, Digital TV, OTT, USA

Immersive Digital Experiences Alliance releases 1st set of specifications
Oct 9, 2019 – The Immersive Digital Experiences Alliance (IDEA) has released the first draft of royalty-free specifications for the Immersive Technology Media Format (ITMF). ITMF is a display-agnostic interchange format for conveying high-quality and complex image scenes to a wide variety of immersive displays.
News categories: Immersive Digital Experiences Alliance, Pete Ludé, Digital TV, VR, Worldwide

TVSquared and Extreme Reach partner on attribution on video platforms
Oct 7, 2019 – TVSquared has partnered with Extreme Reach (ER) to enable advertisers to measure the performance of all impressions served across every ad-supported OTT streaming service. The integration tags every single ad, delivering massive simplification for advertisers.
News categories: TVSquared, Extreme Reach, Jo Kinsella, James Shears, Mary Rykaczewski, Advertising, Big Data, Digital TV, OTT, USA, Worldwide

Nielsen completes overhaul of Local TV measurement
Oct 3, 2019 – Nielsen announced that it has integrated advanced metering, big data and people-powered panels into its Local TV measurement service. The transformation delivers metrics that are representative of what people are actually viewing in local broadcast markets.
News categories: Nielsen, Catherine Herkovic, Wendy McMahon, Kathy Doyle, Kevin Stuart, Big Data, Digital TV, USA

More than 50% of video ad impressions served by Extreme Reach now on CTV
Oct 2, 2019 – Connected TV (CTV) has established itself as a brand building essential that is clearly here to stay. It now accounts for a full 50% of all video ad impressions – twice that of mobile – according to the latest Video Benchmarks report from Extreme Reach (ER).
News categories: Extreme Reach, James Shears, Mary Vestewig, Advertising, Digital TV, Market Research, OTT, USA

Conway Corp selects Vecima for IP video delivery
Sep 30, 2019 – Vecima Networks (TSX:VCM) has announced that Conway Corporation has selected Vecima to power its new IPTV multiscreen service. Moving from QAM to IP delivery systems, Conway Corp will be able to introduce new services to subscribers on any screen.
News categories: Vecima, Conway Corp, Clay McCreery, Jason Hansen, Cable TV, Content Distribution, Digital TV, SCTE•ISBE, USA

Telaria introduces Audience Connect addressable CTV solution
Sep 26, 2019 – Telaria (NYSE:TLRA) has launched Audience Connect for publishers and marketers, a suite of products built for CTV/OTT, mobile, and desktop. Audience Connect makes it easy for marketers to deliver on-target campaigns, spanning multiple addressable criteria.
News categories: Telaria, Paige Bilins, Laura Buchman, Advertising, Big Data, OTT, Worldwide

Hearst Television moves to impressions-based selling of Local TV ad inventory
Sep 18, 2019 – Hearst Television has announced that its stations will begin transacting advertising-sales agreements based on audience impressions – a metric reflecting a program's viewer numbers and the common audience-measurement currency for video-viewing platforms.
News categories: Hearst Television, Jordan Wertlieb, Eric Meyrowitz, Advertising, Digital TV, USA

Online video viewing to reach 100 minutes a day in 2021
Sep 16, 2019 – The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith’s Online Video Forecasts 2019 report. That’s the equivalent of watching 25 continuous days of video in 2021.
News categories: Zenith, Jonathan Barnard, Matt James, Advertising, Digital TV, Market Research, OTT, Worldwide