Digital TV News: ETRI

Finecast brings audience measurement to Australian BVOD platforms
Aug 3, 2020 – In collaboration with SBS and Australian FTA broadcast partners, Finecast has launched Finecast ID enabling advertisers to measure and manage frequency and reach across the broadcast VOD ecosystem.
News categories: Finecast, SBS, Brett Poole, Adam Sadler, Kim Portrate, Advertising, Australia, Big Data, Digital TV, OTT

HBO Max at 4.1M; AT&T U.S. down 954k; Vrio down 2.5M video subs in 2Q 2020
Jul 23, 2020 – AT&T (NYSE:T) has reported results for Q2 2020. HBO Max had 4.1 million subscribers after 1 month of operation.For the quarter, U.S. video subscribers were down 854,000, and Vrio subscribers were down 312,000 excluding the closure of DIRECTV Venezuela.
News categories: AT&T, John Stankey, Digital TV, IPTV, Latin America, OTT, Results, Satellite, Subscribers, USA

Nielsen upgrades digital measurement methodology
Jul 21, 2020 – Nielsen has announced sweeping changes to its digital measurement methodology. The new methodology will be rolled out in phases to ensure continuity of measurement for its clients, beginning in early 2021.
News categories: Nielsen, Karthik Rao, Mainak Mazumdar, Advertising, Big Data, Digital TV, USA, Worldwide

DoubleVerify introduces ad completion measurement tools for CTV
Jul 17, 2020 – DoubleVerify has announced a measurement offering that allows advertisers to measure signals that offer a strong proxy for viewability on CTV. Historically, measuring viewability has been challenging for CTV inventory.
News categories: DoubleVerify, Matt McLaughlin, Dan Slivjanovski, Advertising, Big Data, Digital TV, OTT, USA, Worldwide

TheViewPoint releases ad SDK for Roku publishers
Jul 1, 2020 – TheViewPoint has announced the launch of its SDK for Roku publishers, a dynamic library-based tool for CTV inventory management. The SDK allows publishers to control each ad pod on Roku.
News categories: TheViewPoint, Daniel Elad, Advertising, Digital TV, OTT, USA, Worldwide

FourthWall Media adds Neilsen Smart TV ACR data to analytics platform
Jun 1, 2020 – FourthWall Media has introduced Adapt, a platform tool to onboard linear, addressable, and digital advertising campaigns, and has added ACR data from Smart TVs to its cable set-top box viewing dataset into the Reveal analytics platform.
News categories: FourthWall Media, Nielsen, Ellen Dudar, Matt Reid, Advertising, Big Data, Content Identification, Digital TV, Smart TV, USA

Conviva partners with Akamai on QoE intelligence
May 28, 2020 – Conviva has announced a partnership with Akamai that includes the use of Conviva for QoE intelligence. Conviva and Akamai also announced a solution to automatically collect CDN Edge Server IP addresses across streaming applications on all devices.
News categories: Conviva, Akamai, Bill Demas, PJ Joseph, Content Distribution, Digital TV, QoE, Worldwide

Bouygues Telecom replaces set-top box with Smart TV app
May 28, 2020 – Bouygues Telecom has launched Bbox Smart TV. With Bbox Smart TV, the TV decoder disappears and is replaced with an app called B.TV+, which is exclusively pre-installed in a Samsung Smart TV, giving access to a large catalogue of TV services.
News categories: Bouygues Telecom, Samsung, Benoît Torloting, Guillaume Rault, Apps, Digital TV, France, IPTV, Set Top Box, Smart TV

SpotX expands Measurement and Attribution Suite
May 21, 2020 – SpotX has expanded its Measurement and Attribution Suite. By uncovering audience reach metrics like brand lift, incremental reach and frequency, and outcome-based measurement, advertisers can more accurately pinpoint value across all video channels.
News categories: SpotX, Kristen Williams, Patrick Doyle, Michael Parent, Advertising, Big Data, Digital TV, OTT, Worldwide