Digital TV News: Online
AA/WARC reports UK 2023 ad spend at £36.6bn
Apr 25, 2024 – The latest AA/WARC dataset expects the UK advertising market to grow 5.8% to reach nearly £39bn in 2024. Broadcast media, most notably TV (+2.6%) and radio (+2.3%) are expected to return to growth.
News categories:
WARC, Advertising Association, James McDonald, Stephen Woodford, Advertising, Digital TV, Market Research, UK
U.S. digital video ad spend growing ~80% faster than media overall
Apr 25, 2024 – According to an IAB report, total US digital video advertising spend, including CTV, social video and online video, is projected to grow 16% in 2024 - nearly 80% faster than total media overall.
News categories:
IAB, Advertising, Digital TV, Market Research, Streaming, USA
Graham Media Group selects Bitmovin Playback
Apr 16, 2024 – Bitmovin has announced that Graham Media Group has selected Bitmovin Playback to enhance its viewer experience. The solution includes the Bitmovin Player and Bitmovin Analytics.
News categories:
Bitmovin, Graham Media, Stefan Lederer, Kenny Elshoff, Michael Newman, Big Data, Digital TV, Media Player, QoE, Streaming, USA
CTV/OTT expected to be fastest growing media channel in U.S. in 2024
Apr 16, 2024 – Video advertising revenue in the U.S. grew 10.6% YoY in 2023, rising to $52.1 billion. Forty-two percent of this revenue was generated from CTV and OTT, according to research conducted by PwC for the IAB.
News categories:
IAB, PwC, David Cohen, Jack Koch, Advertising, Digital TV, Market Research, Streaming, USA
Akamai rolls out NVIDIA-powered Cloud services optimized for video processing
Apr 15, 2024 – Akamai (NASDAQ: AKAM) has added a media-optimized offering based on NVIDIA GPUs to its cloud portfolio, aimed at companies that need to process video content faster and more efficiently.
News categories:
Akamai, NVIDIA, Content Distribution, Digital TV, NABShow, Semiconductor, Software, Worldwide
Roku's new Roku Pro Series televisions now available
Apr 10, 2024 – Roku (Nasdaq: ROKU) has announced that its Roku Pro Series televisions are now available. The TVs combine picture innovations and a new Voice Remote Pro with Roku's operating system.
News categories:
Roku, Chris Larson,, Digital TV, Smart TV, TV OS, USA, UX
Botswana Fibre Networks chooses Mangomolo for OTT video delivery
Apr 11, 2024 – Mangomolo has been chosen by UPICtv to provide a turnkey solution for The Ministry of Youth, Gender, Sport & Culture (MYSC) of Botswana to deliver OTT video across the country.
News categories:
Mangomolo, UPICtv, BoFiNet, Wissam Sabbagh, Ramphal Kgabanyane, Botswana, Content Distribution, Digital TV, Streaming
Eluvio unveils next-gen Content Fabric and debuts new apps
Apr 9, 2024 – Eluvio has updated its Eluvio Content Fabric, delivering live streaming, PVOD, FAST channels and video archive monetization at scale, alongside apps to extract the full potential of the Fabric.
News categories:
Eluvio, Michelle Munson, Apps, Content Distribution, Digital TV, NABShow, Streaming, Worldwide
Bitmovin and Akamai team up to optimize live streaming
Mar 27, 2024 – Bitmovin has announced availability of its Live Encoder running on Akamai Cloud Computing. The combination can help lower operation costs by as much as 90%.
News categories:
Bitmovin, Akamai, Stefan Lederer, Dan Lawrence, Content Distribution, Digital TV, NABShow, Streaming, Worldwide
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