Digital TV News: Tubi
Kast watch party app adds live-engagement for co-viewing
Aug 25, 2020 – Kast has launched Kast TV, an addition to its watch party app that includes visual live-engagement for co-viewing. Kasters are able to talk, hear, and see each other simultaneously as they watch their selected content.
News categories: Kast, Mark Ollila, Digital TV, OTT, Social TV, Worldwide
Bell Canada releases Android TV 4K HDR streaming box
Aug 4, 2020 – Bell Canada has announced the launch of Bell Streamer, an all-in-one 4K HDR streaming device powered by Android TV that enables customers to bring all their favourite content directly to their big screens.
News categories: Bell Canada, Rizwan Jamal, Android TV, Canada, Digital TV, OTT, Set Top Box
Dataxis compares Europe, Latam with U.S. AVOD market
Jul 2, 2020 – According to Dataxis, within a saturating AVOD market, only a few players are standing out in terms of monthly active users: Vudu, Pluto TV, Tubi, and older players such as Hulu, Roku Channel and YouTube.
News categories: Dataxis, Digital TV, Europe, Latin America, Market Research, OTT, USA
Beachfront introduces Pod Bidding for Connected TV advertising
Apr 30, 2020 – Beachfront is introducing Pod Bidding for CTV advertising. Beachfront's Pod Bidding is designed to help video publishers construct and auction ad pods ['ad break'-style sequences of ads] while fully supporting de-duplication and competitive separation.
News categories: Beachfront, Frank Sinton, Ben Abbatiello, Advertising, Big Data, Digital TV, OTT, USA
76% of US broadband households subscribe to an OTT service
Apr 27, 2020 – According to Parks Associates, 76% of US broadband households subscribe to an OTT service, and adoption of online pay-TV services such as YouTube TV, Hulu with Live TV, and Sling TV is now at 12% of US broadband households.
News categories: Parks Associates, Reelgood, Steve Nason, Catharine Burhenne, COVID-19, Digital TV, Market Research, OTT, USA
Tubi personalises the user experience with TransUnion
Apr 15, 2020 – Tubi has partnered with TransUnion (NYSE:TRU) to augment its viewing behavior analytics with data from TransUnion, enabling Tubi to deliver curated content and viewer experiences bbased on an enriched view of individuals and households.
News categories: TransUnion, Tubi, Matt Spiegel, Mark Rotblat, Big Data, Digital TV, OTT, UX, Worldwide
Fox Corporation to acquire Tubi
Mar 17, 2020 – Fox Corporation (Nasdaq: FOXA, FOX) has agreed to acquire Tubi for approximately $440 million. Tubi brings to FOX an expanded consumer offering with a sizable, younger-skewing and directly connected user base.
News categories: Fox Corp, Tubi, Lachlan Murdoch, Farhad Massoudi, Digital TV, MnA, OTT, USA
GroupM launches Finecast addressable TV in Canada
Mar 5, 2020 – GroupM has announced the Canadian launch of Finecast. After launching and running campaigns in the UK and Australia, this entrance into the Canadian market solidifies Finecast as a global platform for targeting audiences via connected TV.
News categories: Finecast, GroupM, Jakob Nielsen, Stuart Garvie, Advertising, Big Data, Canada, Digital TV, OTT
Tubi monthly active users grow to 25 million
Feb 11, 2020 – Tubi has announced record growth for 2019. In December alone, the company saw its Monthly Active Users (MAU) grow to 25 million and Total View Time (TVT) rocket to over 163 million hours watched – a year-over-year TVT increase of 160%.
News categories: Tubi, Farhad Massoudi, Digital TV, OTT, Results, USA
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