Digital TV News: eMarketer

IAS builds Connected TV video ad verification solution
Jun 5, 2019 – Integral Ad Science (IAS) has announced a verification solution to validate that CTV video ads are played to completion, fraud-free. During the pilot, IAS integrated with eight US video publishers including CBS Interactive and NBCUniversal.
News categories: Integral Ad Science, CBS Interactive, NBCUniversal, Lisa Utzschneider, Jarred Wilichinsky, Mike Reidy, Advertising, Digital TV, OTT, USA

Mobile time surpasses TV time in the U.S.
Jun 5, 2019 – This year, for the first time, US adults will spend more time using their mobile devices than they will spend watching TV, with smartphone use dominating mobile time, according to eMarketer.
News categories: eMarketer, Yoram Wurmser, Eric Haggstrom, Digital TV, Market Research, Mobile, USA

Sony and Chicken Soup for the Soul form Crackle Plus joint venture
Mar 28, 2019 – Sony Pictures Television and Chicken Soup for the Soul Entertainment (Nasdaq: CSSE) have announced the signing of a definitive agreement to establish a new streaming video joint venture to be branded 'Crackle Plus'.
News categories: Sony Pictures Television, CSS Entertainment, Mike Hopkins, William J. Rouhana Jr, Digital TV, OTT, USA

US esports ad revenues will grow 25% in 2019
Mar 14, 2019 – Competitive video gaming is a rapidly growing, multibillion-dollar industry. Esports ad revenues are poised to surpass $200 million by next year, according to eMarketer’s first forecast on esports and gaming revenues.
News categories: eMarketer, Paul Verna, Advertising, Digital TV, Market Research, USA

Linius partners with Hemisphere to build hyper-personalized advertising prototype
Feb 28, 2019 – Linius Technologies (ASX: LNU) has partnered with Hemisphere to build a Hyper-Personalized Advertising Prototype on its SaaS platform. The prototype enables advertisers to deliver and analyze any number of unique ads across any number of customized video streams.
News categories: Linius Technologies, Hemisphere, Chris Richardson, Glyn Beaumont, Advertising, Australia, Big Data, Digital TV, New Zealand, OTT, Worldwide

FPT Television selects Telaria for connected TV video ad management
Dec 3, 2018 – FPT Television has announced that it has selected Telaria (NYSE:TLRA) as its preferred Video Management Platform for monetizing and managing connected TV supply. FPT Television provides IPTV to more than one million households in Vietnam.
News categories: Telaria, FPT Television, Kevin Smyth, Nguyen Hoang Linh, Advertising, Digital TV, IPTV, Vietnam

RhythmOne expands range of Smart TV advanced ad impression units
Nov 27, 2018 – RhythmOne (LSE AIM: RTHM) has announced that its advanced TV and video solution, YuMe by RhythmOne, is now offering an expanded set of Smart TV Impression Units to meet the evolving needs of marketers.
News categories: RhythmOne, Jorg Nowak, Advertising, Digital TV, North America, Smart TV

Simpli.fi launches addressable CTV and OTT advertising solution
Oct 23, 2018 – Simpli.fi has announced an expansion of its advanced TV capabilities, including nationwide addressable targeting, intent-based behavioral targeting, and granular demographic targeting for OTT and Connected TV inventory.
News categories: Simpli.fi, Frost Prioleau, Advertising, Digital TV, OTT, USA

Sizmek unveils solution for Advanced TV
Sep 12, 2018 – Sizmek has announced the launch of an Advanced TV initiative with plans to roll-out an integrated solution across linear, addressable, and connected TV. Users will be able to apply AI-driven insights from digital advertising to TV for optimal targeting, reach and frequency.
News categories: Sizmek, Mark Grether, Mark Zagorski, Carmen Graf, Advertising, Big Data, Digital TV, USA