Digital TV News: gfu

MagentaTV strengthens addressable TV business with Equativ
Apr 23, 2024 – Deutsche Telekom has unveiled that it will use Equativ's ad serving and server-side ad insertion technology to advance programmatic, ad server-based TV advertising in Germany.
News categories: Equativ, Deutsche Telekom, Arnaud Créput, Dr. Jörg Richartz, Jean-Baptiste Salvin, Alexander Helmke, Advertising, Big Data, Digital TV, Germany, IPTV

KERV and Magnite programmatically deliver AI-powered interactive video ads
Apr 11, 2024 – KERV Interactive and Magnite (NASDAQ: MGNI) have joined forces to enable marketers to layer KERV's AI-powered interactive and shoppable video capabilities on Magnite's omnichannel inventory.
News categories: KERV Interactive, Magnite, Gary Mittman, Sean Buckley, Megan Pagliuca, Advertising, Digital TV, USA

Video Solutions selects Whip Media reporting and royalty payments system
Mar 14, 2024 – Whip Media and Video Solutions have announced a partnership to implement Whip Media's FASTrack FAST channel and AVOD reporting and royalty payments system.
News categories: Whip Media, Video Solutions AG, Saj Jayasinghe, Philipp Rotermund, Big Data, Digital TV, Streaming, Worldwide

3 in 4 U.S. CTV users watch live sports via streaming apps
Feb 29, 2024 – LG Ad Solutions has released a study showing a shift in how sports enthusiasts are consuming their favorite games – with streaming apps now dominating over traditional linear TV.
News categories: LG Ad Solutions, Serge Matta, Advertising, Digital TV, Market Research, Streaming, USA

SKT, Deutsche Telekom, e&, Singtel and SoftBank plan LLM JV
Feb 26, 2024 – SK Telecom, Deutsche Telekom, e&, Singtel and SoftBank have held the inaugural meeting of the Global Telco AI Alliance (GTAA) and announced plans to establish a Large Language Model joint venture.
News categories: SK Telecom, Deutsche Telekom, e&, Singtel, SoftBank, Ryu Young-sang, Claudia Nemat, Dena Almansoori, Yuen Kuan Moon, Hideyuki Tsukuda, MWC24, UX, Worldwide

TiVo signs four operators for TiVo Broadband
Feb 26, 2024 – Buckeye Broadband, Blue Stream Fiber, Blue Ridge Communications and Bluepeak have selected TiVo Broadband, an IPTV solution specifically tailored for operators' broadband-only customers.
News categories: TiVo, Buckeye Broadband, Blue Stream Fiber, Blue Ridge Communications, Bluepeak, Jeffrey Glahn, Geoff Shook, Greg Ireland, Content Distribution, Digital TV, IPTV, USA

Walmart agrees to acquire VIZIO
Feb 20, 2024 – Walmart and VIZIO have entered into an agreement for Walmart to acquire VIZIO for $11.50 per share in cash, equating to a fully diluted equity value of approximately $2.3 billion.
News categories: Walmart, VIZIO, Seth Dallaire, William Wang, Advertising, Digital TV, MandA, Smart TV, USA

Samsung ranked No. 1 global TV brand for 18th consecutive year
Feb 19, 2024 – Omdia has reported that Samsung achieved a 30.1% share of the global TV market in 2023, reinforcing its status as the industry leader since 2006.
News categories: Samsung, Omdia, SW Yong, Digital TV, Market Research, Smart TV, Worldwide

Samba TV releases latest State of Viewership report
Feb 8, 2024 – According to Samba TV's latest viewership report, linear continues its decline in reach while streaming viewing has swelled. The report also gives an early look at the impact of the WGA and SAG-AFTRA strikes.
News categories: Samba TV, Ashwin Navin, Advertising, Digital TV, Market Research, USA