Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Android TV in 25% of advanced set-top boxes
Sep 21, 2021 – According to Dataxis, at Q2 2021, Android TV could be found on around 26% of the global advanced STB installed base. Although striking, the share of Google’s platform actually decreased from 40% in 2015.
News categories: Dataxis, Android TV, Digital TV, Market Research, RDK, Set Top Box, Worldwide

SVOD subscriptions in Eastern Europe to double
Sep 22, 2021 – Digital TV Research has forecast that there will be 47 million SVOD subscriptions in Eastern Europe by 2026, more than double the 22 million seen at end-2021. Russia will then have 20 million SVOD subscriptions.
News categories: Digital TV Research, Simon Murray, Digital TV, Europe, Market Research, Streaming

Conviva releases State of Streaming: Content Discovery report
Sep 20, 2021 – Conviva has released its State of Streaming: Content Discovery report for 2021. The report shows content streamed for the first time is discovered in four ways: word of mouth, advertising, social media and streaming service recommendations.
News categories: Conviva, Keith Zubchevich, Digital TV, Market Research, Streaming, USA

Record YoY growth for India's Smart TV market in Q2
Sep 17, 2021 – India's TV shipments grew 46% YoY in Q2 2021, according to Counterpoint Research. The post-pandemic economic improvement, aided by active retail channels fulfilling the pent-up demand, was the key reason for the growth.
News categories: Counterpoint Research, Debasish Jana, Digital TV, India, Market Research, Smart TV

FTTH deployment progressing at a rapid pace in Europe
Sep 15, 2021 – At the FTTH virtual Conference 2021, the FTTH Council Europe released two reports: the latest figures of the FTTH Forecasts for 2021 and 2026 and an overview of fibre deployments in rural areas.
News categories: FTTH Council Europe, Vincent Garnier, Eric Festraets, Europe, Fibre, Market Research

Record-breaking U.S. movie and TV viewership continued in 1H 2021
Sep 14, 2021 – According to The NPD Group, reported time spent watching TV shows and movies in the U.S., in the first half of 2021, rose 4% over last year, as screen-entertainment spending declined by 1%.
News categories: NPD Group, John Buffone, COVID-19, Digital TV, Market Research, Streaming, USA

Smart Speaker shipments surged to record levels in 2Q 2021
Sep 14, 2021 – The smart speaker market in calendar Q2 2021 surged to new heights as consumers and brands adapt to the ongoing pandemic, according to the latest research from Strategy Analytics.
News categories: Strategy Analytics, David Watkins, Jack Narcotta, Market Research, Smart Home, Worldwide

Over 50% of U.S. households now combine a Big 3 SVOD service with at least one other
Sep 13, 2021 – Consumer data from Parks Associates has revealed that 54% of US broadband households now combine one of the Big 3, Netflix, Amazon, and Hulu, with at least one other subscription OTT service.
News categories: Parks Associates, Elizabeth Parks, Digital TV, Market Research, Streaming, USA

Pandemic has accelerated move to TV streaming in the U.S.
Sep 9, 2021 – Roku (NASDAQ: ROKU) has published the results of its annual survey that provides insights into consumer TV viewing behaviors and preferences and how the pandemic accelerated the ongoing shift to TV streaming.
News categories: Roku, Anthony Wood, COVID-19, Digital TV, Market Research, Streaming, USA