Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

U.S. virtual multichannel projected to top 15 million subscribers
Jun 22, 2018 – The increasing popularity of virtual multichannel services along with the staying power of traditional, big-subscription packages are still expected to account for more than 70% of households in the U.S. through 2022, according to Kagan.
News categories: S&P Global, Digital TV, Market Research, Streaming, Subscribers, USA

Parrot Analytics finds 49% of U.S. consumers unwilling to pay for even one streaming service
Jun 21, 2018 – In its latest TV demand report, Parrot Analytics focused on consumers' propensity to subscribe to streaming video services in Brazil, Italy, the U.K. and the U.S.. Parrot Analytics investigated consumers' willingness to subscribe to up to four streaming subscription video services.
News categories: Parrot Analytics, Samuel Stadler, Digital TV, Market Research, Streaming, USA

549.5 million smart home devices to ship in 2018
Jun 21, 2018 – The worldwide smart home devices market, inclusive of smart speakers, digital media adapters, lighting, thermostats, and more, is forecast to ship 549.5 million devices in 2018, growing 26.8% over the prior year, according to IDC.
News categories: International Data Corp, Adam Wright, Market Research, Set Top Box, Smart Home, Smart TV, Streaming, UX, Worldwide

Over 85% of U.S. millennials subscribe to at least one OTT video service
Jun 21, 2018 – More than 85% of millennials in U.S. broadband households subscribe to at least one OTT video service. This finding comes from Parks Associates’ OTT Video Market Tracker, which covers the U.S. and Canada.
News categories: Parks Associates, Hunter Sappington, Digital TV, Market Research, Streaming, USA

Warning as LCD panel shipments outpace TV set manufacturing
Jun 21, 2018 – Despite better-than-expected Q1 demand for TFT-LCD TV sets and TV panels, market players would be well advised to adopt a more conservative outlook in demand growth for the coming quarters, according to IHS Markit (Nasdaq: INFO).
News categories: IHS Markit, Ricky Park, Digital TV, Market Research, Smart TV, Worldwide

NAGRA and MTM unveil 2018 Pay-TV Innovation Forum findings for N. America
Jun 20, 2018 – NAGRA (SIX:KUD.S), in partnership with MTM, has revealed findings from the 2018 North American Pay-TV Innovation Forum. In its third year, the research program brings together leading pay-TV and TV network executives to explore the challenges and opportunities facing the industry.
News categories: NAGRA, MTM, Simon Trudelle, Jon Watts, Digital TV, Market Research, North America

Video consumption on mobiles stabilizes in Q1 2018
Jun 20, 2018 – Mobile video consumption continues to rise but growth stabilized in Q1 2018; total video plays increased during the quarter just 1.8% from the prior year, according to Ooyala’s Q1 2018 Global Video Index Report.
News categories: Ooyala, Jim O'Neill, Digital TV, Market Research, Mobile, Worldwide

Smart speakers are popular, but not for controlling connected home devices
Jun 19, 2018 – According to an IHS Markit (Nasdaq: INFO) survey of consumers in the U.S., UK, Japan, Germany and Brazil, the predominant uses of smart speakers revolve around asking questions, checking the weather, listening to news and playing music.
News categories: IHS Markit, Blake Kozak, Brazil, Digital TV, Germany, Japan, Market Research, Smart Home, UK, USA

Screen size and picture quality drive replacement TV purchases in U.S.
Jun 18, 2018 – According to NPD, increasing the size and picture quality are the top driving forces for U.S. consumers looking to update their televisions. Of the consumers who purchased a 4K/UHD replacement TV, 45% reported buying because they wanted a larger screen, 39% for better picture quality.
News categories: The NPD Group, Stephen Baker, Digital TV, Market Research, Smart TV, USA