Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

India adds 0.96 million active DTH subscribers in 1Q 2017
Jul 5, 2017 – According to figures submitted to TRAI, active satellite pay TV subscriptions in India reached 63.61 million at the end of March 2017, up 0.96 million versus the end of 2016. In India there are 6 pay DTH service providers.
News categories: Telecom Regulatory Authority of India, Digital TV, India, Market Research, Satellite, Subscribers

India free TV viewership to touch 46 million households by 2020
Jul 5, 2017 – Free TV viewership in India is set to register exponential growth, reaching 46m households by 2020, according to a report from EY. This will be in addition to consumption of content on mobile DTT handsets.
News categories: EY, Ashish Pherwani, Digital TV, India, Market Research

Pay-TV Innovation Forum reveals need to innovate in Asia-Pacific
Jul 3, 2017 – NAGRA (SIX:KUD.S), in partnership with MTM, has revealed the latest findings from the Pay-TV Innovation Forum for the Asia-Pacific market. Service providers and content owners from the region agreed that the Asia-Pacific industry is entering a transitional period.
News categories: NAGRA, MTM, Simon Trudelle, Jon Watts, Asia, Digital TV, Market Research

Pay TV growth in Latin America at less than 1% quarterly
Jun 30, 2017 – According to Dataxis, Latin America and the Caribbean reached 72.6 million Pay TV legal subscribers for the first quarter of 2017. The figure shows a growth of 0.2% compared to the previous quarter making four consecutive quarters of growth below 1%.
News categories: Dataxis, Digital TV, Latin America, Market Research

More than 60 million HD pay TV subscribers in Latin America in 2022
Jun 30, 2017 – According to Dataxis, the penetration rate of HD amongst pay TV subscribers in Latin America in the first quarter of 2017 was 39.2%. Dataxis forecasts that it will reach 68.4% in 2022.
News categories: Dataxis, Argentina, Brazil, Chile, Colombia, Digital TV, Latin America, Market Research, Mexico

Steady growth expected for US Media And Entertainment industry
Jun 29, 2017 – The U.S. Department of Commerce’s International Trade Administration has issued a report describing the growth of the U.S. media and entertainment (M&E) industry. The U.S. M&E market is projected to reach $771 billion in annual sales in 2019.
News categories: International Trade Administration, Digital TV, Market Research, USA

9% of U.S. broadband households plan to purchase a VR headset in the next year
Jun 29, 2017 – Parks Associates has announced a report revealing that 9% of U.S. broadband households plan to purchase a virtual reality headset within the next year. Purchase intentions have nearly doubled since early 2016, when only 5% planned to purchase a VR headset.
News categories: Parks Associates, Hunter Sappington, Tu Skuse, Market Research, Metaverse, USA

Pay TV prices driven down by promotional activity says Strategy Analytics
Jun 29, 2017 – According to Strategy Analytics, the average price of the cheapest basic Pay TV package has declined by 1.3% versus November 2016. This price decline is due to an increase in promotional activity.
News categories: Strategy Analytics, Halvor Sannæs, Edouard Bouffenie, Digital TV, Market Research, Worldwide

US SVOD users are not all alike
Jun 28, 2017 – Approximately two-thirds of US adult broadband users now enjoy online subscription video-on-demand (SVOD) services like Netflix on their home television. That being said, SVOD users are far from homogenous, especially when it comes to TV viewing behavior and the role that subscription streaming plays.
News categories: TDG, Michael Greeson, Digital TV, Market Research, Streaming, USA