Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

TV accounts for 94% of UK video advertising
Mar 9, 2017 – An analysis by Thinkbox of 2016 video consumption in the UK shows how total video viewing – and viewing of video advertising – breaks down.
News categories: Thinkbox, Lindsey Clay, Digital TV, Market Research, UK

Nordic region leads Europe's SVOD market
Mar 9, 2017 – The Nordic region comprising Denmark, Finland, Norway and Sweden leads the SVOD market in Europe. According to Dataxis research, the Nordic region represented almost 20% of all SVOD subscriptions in Europe in Q4 2016.
News categories: Dataxis, Denmark, Digital TV, Europe, Finland, Market Research, Norway, Streaming, Subscribers, Sweden

comScore introduces Connected Home consumer interaction measurement
Mar 9, 2017 – comScore has announced comScore Connected Home. Connected Home delivers insight into usage of products including computers, mobile phones, tablets, streaming sticks, smart TVs, Internet of Things (IoT) devices and more.
News categories: comScore, Dan Hess, Big Data, Digital TV, Market Research, Mobile, Smart Home, USA

Netflix and Amazon heavily investing in higher resolution offerings
Mar 9, 2017 – Amazon and Netflix are not only acquiring documentaries and films, but are also heavily involved in producing their own content using UHD technologies, according to a white paper released by IHS Markit (Nasdaq: INFO).
News categories: IHS Markit, Jonathan Broughton, Digital TV, Market Research, Streaming, UK, Worldwide

China to dominate 4K and 8K TV shipments through 2020
Mar 8, 2017 – China will continue to dominate the 4K TV market, with 42 percent of all TVs in 2017 expected to ship with 4K panels, according to a white paper released by IHS Markit (Nasdaq: INFO).
News categories: IHS Markit, Paul Gray, China, Digital TV, Market Research, Smart TV, Worldwide

Digital transition drives growth in European cable
Mar 8, 2017 – The cable industry is growing, with total revenues up 4.6% year on year based on IHS statistics released by Cable Europe at the annual Cable Congress in Brussels. Revenue growth remains solid across all cable services.
News categories: Cable Europe, Manuel Kohnstamm, Matthias Kurth, Cable TV, Digital TV, Europe, Market Research, Subscribers

Number of US streaming video viewers exceeds pay TV subscribers
Mar 7, 2017 – For the first time ever, the percentage of free or paid streaming video subscribers in the U.S. (68%) has caught up to the number of paid TV subscribers (67%), according to the Consumer Technology Association (CTA).
News categories: Consumer Technology Association, Steve Koenig, Digital TV, Market Research, Streaming, USA

Huge investment supports accelerated VR innovation
Mar 7, 2017 – Frost & Sullivan expects that the global VR hardware and software market will grow from $1.37 billion in 2015 to $33.90 billion by 2022, at a compound annual growth rate (CAGR) of 57.8 percent between 2016 and 2022.
News categories: Frost & Sullivan, Mohammed Jawad, Market Research, Metaverse, Worldwide

US households with Netflix outnumber those with a DVR
Mar 6, 2017 – According to Leichtman Research (LRG) 82% of US TV households have a DVR, get Netflix, or use on-Demand (VOD) from a cable or Telco provider -- with 30% of households using two of the services, and 14% using all three.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, DVR, Market Research, Streaming, USA