Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Research suggests CTV ads more effective than linear
Apr 14, 2021 – Research from Tremor Video and Unruly, carried out with MTM Global, shows that nearly three-quarters (72%) of US digital advertising professionals believe that CTV reaches target audiences more effectively than linear TV.
News categories: Tremor Video, MTM Global, Justin Chadwick, Shana Kohen, Advertising, Digital TV, Market Research, Streaming, USA

Mola TV taps Viaccess-Orca to monetize EPL video streaming
Apr 14, 2021 – Mola TV is using Viaccess-Orca's Secure Video Player to deliver English Premier League (EPL) matches in Indonesia. The player supports client-side ad insertion, maximizing monetization opportunities for Mola TV.
News categories: Viaccess-Orca, Mola TV, Dokyung Lee, Ching Ping Lee, Advertising, Digital TV, Indonesia, Media Player, Streaming

Vodafone España adopts targeted content promotion from TiVo
Apr 13, 2021 – TiVo (Nasdaq: XPER) has announced that Vodafone España has enabled TiVo’s Sponsored Discovery product across the Vodafone TV (VTV) platform in Spain, giving content owners a new way to promote content on the platform.
News categories: TiVo, Vodafone, Advertising, Digital TV, IPTV, Set Top Box, Spain, UX

LTN Global launches universal signaling for linear addressable TV advertising
Apr 12, 2021 – LTN Global has announced the launch of LTN Target, a universal signaling solution. LTN Target enables interoperability by acting as an automated translation layer and communications proxy between the various disparate systems in the advertising ecosystem.
News categories: LTN Global, Malik Khan, Advertising, Digital TV, Smart TV, USA

PubMatic to integrate Samba TV data for CTV audience targeting
Apr 9, 2021 – Samba TV's first-party Connected TV data will be integrated with PubMatic's (Nasdaq: PUBM) advertising platform to provide media buyers with omniscreen targeting in the United Kingdom, Germany, Italy, and France.
News categories: Samba TV, PubMatic, Ashwin Navin, David Barker, Emma Newman, Advertising, Big Data, France, Germany, Italy, Smart TV, Streaming, UK

2021 shaping up to be year of programmatic TV advertising in Europe
Apr 8, 2021 – According to a Hoppr commissioned survey, 87.4% of senior executives at communications service providers agree that programmatic advertising delivered through TVs and STBs will be an important source of revenue in Europe.
News categories: Hoppr, Cyril Daoud, Advertising, Digital TV, Europe, Market Research, Set Top Box, Smart TV

$18 million of Series B funding for IRIS.TV
Apr 7, 2021 – IRIS.TV has completed an $18 million Series B funding round. The investment will enable IRIS.TV to accelerate the growth of its video data platform, and API tools that enable video-level data targeting for CTV and online video.
News categories: IRIS.TV, Intel Capital, Field Garthwaite, Richie Hyden, Marcelino Ford-Livene, Advertising, Big Data, Digital TV, Venture Capital, Worldwide

Finecast extends TV reach with new UK ad inventory partners
Apr 7, 2021 – Finecast has extended its UK inventory beyond traditional broadcasters with the onboarding of four new supply partners, Roku, Rakuten, Pluto and YuppTV, enabling advertisers to further extend their reach to consumers.
News categories: Finecast, Harry Harcus, Advertising, Digital TV, Streaming, UK

VlogBox uses Protected Media SDK for CTV ad fraud detection
Apr 6, 2021 – VlogBox has forged a partnership with Protected Media to improve fraud detection on its platform. VlogBox's applications are now fitted with Protected Media’s SDK, a cybersecurity solution for the CTV ad ecosystem.
News categories: VlogBox, Protected Media, Nick Platonenko, Advertising, Content Protection, Digital TV, Streaming, Worldwide