Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Telaria/Sling TV study shows CTV key to reaching GenZennial voters
Aug 7, 2019 – Telaria (NYSE:TLRA) has published research in partnership with Sling TV, illustrating how Connected TV (CTV) will be the key platform for political advertisers to reach U.S. GenZennial voters, regardless of party affiliation.
News categories: Telaria, Sling TV, Karen Ring, Dave Antonelli, Advertising, Digital TV, Market Research, Streaming, USA

Lotame launches Lotame TV connected TV product suite
Aug 5, 2019 – Lotame has launched its connected TV product suite: Lotame TV. Lotame TV enables advertisers to connect, build, target, activate, and analyze TV viewership audiences for cross-screen digital campaigns through DSP partners such as AppNexus, Verizon Media, Google DBM, The Trade Desk, Adobe, and Amobee.
News categories: Lotame, Tricia Masturzo, Greg Hampton, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide

Streamhub launches cross-broadcaster video data platform in Japan
Aug 5, 2019 – Streamhub has launched 'catch-an', a data management platform for online video in Japan. In partnership with Video Research, this is the first time that rival broadcasters have worked together to pool their online video inventory to create propositions to report, plan and target campaigns at scale.
News categories: Streamhub, Video Research Ltd, Akihiro Tsuchiya, Yoshihide Ikeda, Advertising, Digital TV, Japan, Streaming

Altice USA residential video RGUs down 21k in Q2 2019
Jul 31, 2019 – Altice USA (NYSE: ATUS) has reported results for the second quarter ended June 30, 2019. Altice had 3,276.5 thousand Residential Video RGUs at the end of the quarter. Quarterly net losses of -21k in the period were better than the prior year (-24k in Q2 2018).
News categories: Altice USA, Advertising, Cable TV, Digital TV, Results, Subscribers, USA

Anevia adds full Dynamic Ad Insertion to its OTT offer
Jul 31, 2019 – Anevia has announced the launch of its Dynamic Ad Insertion solution. Anevia’s OTT video-delivery offering already included ad-enabling and ad-preparation. With the addition of ad-stitching and ad-routing, the offering is now a complete, pre-integrated DAI solution.
News categories: Anevia, Laurent Lafarge, Damien Lucas, Advertising, Digital TV, Streaming, Worldwide

Videa launches forecasted ratings tool
Jul 24, 2019 – Videa has launched a forecasted ratings tool that brings faster, more efficient and statistically accurate forecasts to its end-to-end solution. The technology picks up viewership patterns and infer future ratings from the patterns.
News categories: Videa, Shereta Williams, Mary Barnas, Alan Wolk, Advertising, Big Data, Digital TV, USA

Community, Xandr's ad marketplace, welcomes three new brands
Jul 23, 2019 – Community, powered by Xandr, is a marketplace of publishers that enables advertisers to reach their audiences at scale. Media brands A+E Networks, AMC Networks, and Cheddar have now been aded to the list of partners.
News categories: Xandr, Cheddar, AMC Networks, A+E Networks, Brian Lesser, Jon Steinberg, Advertising, Digital TV, USA

FreeWheel releases Q1 2019 Video Marketplace report
Jul 23, 2019 – FreeWheel has announced the launch of its Q1 2019 Video Marketplace Report, which shows a rise in targeted and addressable advertising. In Europe, there is a focus on data-driven targeting and automation as a growing number of publishers adopt an audience-first approach.
News categories: FreeWheel, Thomas Bremond, Advertising, Digital TV, Europe, USA

FranceTV Publicité trials ad targeting based on viewer interests
Jul 18, 2019 – Following on from its trial of advertising substitution on HbbTV at the end of 2018, FranceTV Publicité has now tested the delivery of ads personalized according to the interests of the viewer.
News categories: FranceTV Publicité, Advertising, Big Data, Digital TV, France