Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

YuMe launches cross-platform connected TV SDK
Sep 20, 2017 – YuMe (NYSE:YUME) has introduced the YuMe Connected TV (CTV) SDK to help publishers and advertisers engage audiences with TV-like, full screen ad experiences on connected devices. YuMe’s integrated solution delivers CTV campaigns programmatically.
News categories: YuMe, Popcornflix, Venkat Krishnan, Ben Saxton, Advertising, Big Data, Digital TV, Streaming, Worldwide

Connekt and Ensequence to use Gracenote's Video Automatic Content Recognition
Sep 19, 2017 – Gracenote (NYSE: NLSN) has announced that it has inked deals with Connekt and Ensequence to use Gracenote’s Video Automatic Content Recognition (ACR) technology to bring new interactive capabilities to linear TV ads and other programming.
News categories: Gracenote, Connekt, Ensequence, Kelly Abcarian, Advertising, Big Data, Content Identification, Digital TV, Smart TV, Worldwide

eMarketer lowers US TV ad spend estimate as cord-cutting accelerates
Sep 13, 2017 – eMarketer has reduced its estimate for US TV ad spending due to faster-than-expected growth in cord-cutting. This year, US TV ad investment will expand just 0.5% to $71.65 billion, a figure down from the $72.72 billion predicted in Q1.
News categories: eMarketer, Monica Peart, Chris Bendtsen, Advertising, Digital TV, Market Research, Subscribers, USA

DISH Media enables Volvo to target ads across both DISH and Sling TV
Sep 13, 2017 – DISH Media Sales has announced its first cross-platform addressable ad campaign, which enabled Volvo Cars to target TV viewers across DISH and Sling TV with a single buy. The campaign, executed through media agency Mindshare, allowed Volvo Cars to reach four segments of luxury car enthusiasts across both platforms.
News categories: DISH Media Sales, Volvo, Brian Norris, Kevin Corcoran, Advertising, USA

UK is the most advanced connected TV advertising market in Europe
Sep 8, 2017 – SpotX has unveiled research into the connected TV advertising ecosystem in Europe. The analysis shows that the UK is the largest and most advanced market in Europe with an established connected TV advertising ecosystem.
News categories: SpotX, MTM, Leon Siotis, Nick Thomas, Advertising, Digital TV, Europe, Market Research, Mobile, Streaming, UK

Videology and Yospace partner on addressable TV advertising
Sep 5, 2017 – Videology has announced a technology partnership with Yospace. The two companies will collaborate to offer a full end-to-end addressable advertising solution across multiple platforms and devices.
News categories: Videology, Yospace, John Tigg, Tim Sewell, Advertising, Big Data, Digital TV, IBCShow, Worldwide

fuboTV chooses Nielsen Marketing Cloud to enable addressable TV advertising
Aug 31, 2017 – Nielsen (NYSE: NLSN) has announced that fuboTV, a leading sports-first live streaming TV service, has selected Nielsen Marketing Cloud's Data Management Platform (Nielsen DMP) to power its addressable TV advertising capabilities.
News categories: Nielsen, fuboTV, Damian Garbaccio, David Gandler, Advertising, Digital TV, Streaming, USA

SpotX fully acquired by RTL Group
Aug 30, 2017 – SpotX has announced that RTL Group will acquire all remaining shares in SpotX. The investment demonstrates RTL Group’s continued commitment to its ambitious ad tech strategy and recognition of SpotX’s impressive growth and execution of its strategic objectives.
News categories: SpotX, RTL Group, Mike Shehan, Steve Swoboda, Bert Habets, Guillaume de Posch, Advertising, MandA, USA, Worldwide

Mediengruppe RTL Deutschland implements first HbbTV 2.0 event in linear TV for Ferrero
Aug 25, 2017 – Mediengruppe RTL Deutschland has successfully implemented the first HbbTV 2.0 event in linear TV for its customer Ferrero. To achieve this, the media company brought the necessary technological and the marketing expertise together under one roof.
News categories: smartclip, Vizeum, Ferrero, IP Deutschland, RTL Deutschland, Thorsten Schütte-Gravelaar, Sandra Fostini, Eddy Perner, Paul Mudter, Advertising, Digital TV, Germany, HbbTV