Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Zappware and Froomle bring behavioural personalization to the video industry
Sep 7, 2016 – Zappware and Froomle have announced a co-operation in which Froomle provides behavioural personalization technology that fuels Zappware’s technology platform. The partnership enables operators to personalize their service, using state-of-the-art data science.
News categories: Zappware, Froomle, Patrick Vos, Prof. Bart Goethals, Advertising, Digital TV, IBCShow, Mobile, UX, Worldwide

MultiMedia Polska chooses ContentWise personalized TV
Sep 5, 2016 – ContentWise has been selected by Multimedia Polska to personalize its live TV, VoD, catch-up and OTT services. Multimedia Polska will be able to provide enhanced features such as predictive analytics and algorithmic and social recommendations.
News categories: ContentWise, Multimedia Polska, Paolo Bozzola, Bartłomiej Kasiński, Advertising, Digital TV, Poland, UX

shomi selects ThinkAnalytics personalized search and recommendations
Sep 1, 2016 – ThinkAnalytics has announced that its recommendations engine has been selected by Canadian SVOD leader shomi. shomi believes the combination of an elegant user interface and personalized recommendations will distance it from rivals.
News categories: ThinkAnalytics, shomi, Peter Docherty, Ann Tebo, Advertising, Canada, Digital TV, Streaming

Comigo to launch cloud PaaS with TV artificial intelligence at IBCShow
Sep 1, 2016 – At IBC2016, Comigo will introduce Experience Intelligence (EI) Mind, one of the world's first cloud-based platforms as a service (PaaS) with TV artificial intelligence (AI) capabilities.
News categories: Comigo, Motty Lentzitzky, Advertising, Digital TV, IBCShow, UX, Worldwide

Freesat launches live audience measurement service
Aug 11, 2016 – Freesat, the UK’s subscription-free satellite TV service, has announced the launch of a live audience measurement service showing viewing behaviour in real time. The service runs on an audience attribution platform developed by TVbeat.
News categories: Freesat, TVbeat, Alistair Thom, Robert Farazin, Advertising, Digital TV, Satellite, UK

ADB graphyne2 integrates personalized recommendations from ContentWise
Jul 28, 2016 – ADB has announced that it has partnered with ContentWise to integrate personalized recommendation capabilities into its recently announced graphyne2 personal TV software platform.
News categories: Advanced Digital Broadcast, ContentWise, Wojciech Doganowski, Pancrazio Auteri, Advertising, Digital TV, IBCShow, Set Top Box, UX, Worldwide

ACCESS and partners show the Twine way to convert consumers’ usage into loyalty
Jul 21, 2016 – ACCESS has announced that it will demonstrate the next generation of multiscreen services at IBC2016. ACCESS has developed solutions enabling operators to better understand viewers’ habits, connecting devices for media sharing and developing scalable user experiences to fit every screen.
News categories: ACCESS CO, Zenterio, Dr. Neale Foster, Advertising, IBCShow, Middleware, Smart Home, Worldwide

Watchwith acquires machine learning technology from ARRIS
Jun 30, 2016 – Watchwith has acquired ARRIS's Media Analysis Framework (MAF), a cloud­based machine learning and automated metadata generation platform. Several key ARRIS engineers will join Watchwith to open a new R&D office in Chicago.
News categories: Watchwith, ARRIS, Zane Vella, Faisal Ishtiaq, Bruce McClelland, Advertising, Big Data, Digital TV, MandA, Worldwide

Ooyala provides ad delivery for Voot OTT
May 31, 2016 – Ooyala is now the ad delivery provider for Voot, a new over-the-top (OTT) service from Viacom18. A joint venture between Viacom and the Network18 Group, Viacom18 is one of the fastest growing entertainment networks in India.
News categories: Ooyala, Viacom18, Keith Budge, Gaurav Gandhi, Advertising, Digital TV, India, Streaming