Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

MindMeld launches AI platform for TV and entertainment discovery
May 18, 2016 – MindMeld has unveiled MindMeld for TV, the first solution designed for pay-television and over-the-top content providers to empower effortless entertainment discovery and smart-home experiences through voice and conversational interfaces.
News categories: MindMeld, Tim Tuttle, Advertising, Digital TV, Middleware, Set Top Box, Smart TV, USA

Hulu subscribers up 30% YoY; adds ad partnerships
May 4, 2016 – Hulu has announced that its subscriber base has grown over 30% year over year and will reach 12 million subscribers in the U.S. by this month. Hulu also unveiled new content deals and advertising partnerships with Nielsen and Millward Brown.
News categories: Hulu, BrightLine, Millward Brown, Mike Hopkins, Peter Naylor, Advertising, Digital TV, Streaming, Subscribers, USA

CNN launch partner for comScore combined TV and digital audience metrics
Apr 27, 2016 – CNN and comScore have announced that CNN is one of the first media companies to leverage Xmedia to measure a total unduplicated view of audience across its television, desktop and mobile properties in a single metric.
News categories: comScore, CNN, Gian Fulgoni, Robin Garfield, Advertising, Digital TV, Mobile, Worldwide

Verimatrix launches Operator Analytics Suite
Apr 15, 2016 – Verimatrix has formally launched its Verspective Operator Analytics solution, an extensible suite of subscriber intelligence tools that are designed to emphasize data security and integrity as a foundation for actionable intelligence.
News categories: Verimatrix, Petr Peterka, Advertising, NABShow, Worldwide

Guavus to offer RDK analytics
Apr 14, 2016 – Guavus has announced that it has joined the RDK Community as a licensee. Guavus' suite of operational analytics applications make it easy to draw together data collected from RDK set-top boxes, gateways and other devices.
News categories: Guavus, RDK Management, Gabriele Di Piazza, Steve Heeb, Advertising, Cable TV, Digital TV, RDK, Set Top Box, USA, Worldwide

Huawei trials 4K Ultra HD with Telkom Indonesia
Apr 7, 2016 – Huawei has announced the introduction of an end-to-end 4K Ultra HD Big Video solution and that it has conducted a trial with Telkom Indonesia. The 4K Ultra HD Video solution combines fiber optic broadband and 4K ultra HD video.
News categories: Huawei, Telkom Indonesia, Sheng Kai, Pramasaleh Hario Utomo, Advertising, Content Distribution, Digital TV, Fibre, Indonesia, IPTV

Collective to license FourthWall set-top box audience data
Apr 6, 2016 – FourthWall Media and Collective have announced their newest partnership to expand Collective's use of television viewing data. Under the new agreement, Collective is licensing FourthWall's census-level set-top box data and TVMatch product.
News categories: FourthWall, Collective, Bill Feininger, Kerry Bianchi, Advertising, Digital TV, Set Top Box, USA

Nielsen gains access to DISH audience data
Apr 4, 2016 – Nielsen and DISH Network have announced a multi-year agreement to enrich Nielsen's industry-leading national and local TV ratings service by integrating DISH's aggregated set-top-box data.
News categories: Nielsen, DISH Network, Steve Hasker, Warren Schlichting, Advertising, Digital TV, Market Research, Set Top Box, USA

Tru Optik and Experian introduce OTT-TV measurement solution
Mar 28, 2016 – Tru Optik has partnered with Experian Marketing Services to offer a service providing real-time census-level viewer data for over-the-top (OTT) TV programs and ad exposure across all screens.
News categories: Tru Optik, Experian, Andre Swanston, David Wiesenfeld, Kevin Dean, Advertising, Digital TV, Streaming, USA