Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Bitmovin and Yospace launch live streaming ad partnership
Mar 14, 2024 – Bitmovin has announced a partnership with Yospace to deliver a joint solution for live streaming, empowering broadcasters to offer better ad solutions, with a seamless customer experience.
News categories: Bitmovin, Yospace, Stefan Lederer, Tim Sewell, Advertising, Content Distribution, Digital TV, NABShow, Streaming, Worldwide

Teads expands exclusive CTV native ads partnership with LG Ad Solutions
Mar 14, 2024 – Teads has expanded its exclusive CTV native advertising inventory deal with LG Ad Solutions to include Germany, Austria, Switzerland, Australia, New Zealand, and 10 Asia Pacific countries.
News categories: Teads, LG Ad Solutions, Bertrand Quesada, Serge Matta, Thibaud Rivals, Advertising, Asia, Digital TV, Europe, Smart TV, Streaming

DoubleVerify and NBCUniversal launch program-level measurement
Mar 12, 2024 – DoubleVerify and NBCUniversal have announced an expanded partnership to provide program-level measurement on over the top (OTT) devices, including Connected TV (CTV).
News categories: DoubleVerify, NBCUniversal, Mark Zagorski, Dominick Vangeli, Ryan Eusanio, Advertising, Big Data, Digital TV, Streaming, USA

DISH Media expands addressable TV footprint to include Philo
Mar 6, 2024 – DISH Media (NASDAQ: SATS) has partnered with Philo to offer advertisers access to Philo inventory, expanding its addressable footprint beyond DISH TV and SLING TV for the first time.
News categories: DISH Media, Philo, David Antonelli, Reed Barker, Advertising, Digital TV, Streaming, USA

Bedrock to power M6+ streaming platform
Mar 7, 2024 – Groupe M6 is to release its M6+ platform in France, with Bedrock delivering the features and innovations that will enable users to enjoy the AVOD content on all platforms.
News categories: Bedrock, Groupe M6, Jonas Engwall, Henri de Fontaines, Advertising, Apps, Digital TV, France, Streaming

Comscore and TEGNA sign local audience measurement agreement
Mar 1, 2024 – Comscore (NASDAQ: SCOR) and TEGNA (NYSE: TGNA) have reached an agreement under which Comscore will provide measurement metrics across TEGNA's local TV, major affiliate, and digital businesses.
News categories: Comscore, TEGNA, Jon Carpenter, Lynn Beall, Advertising, Big Data, Digital TV, USA

3 in 4 U.S. CTV users watch live sports via streaming apps
Feb 29, 2024 – LG Ad Solutions has released a study showing a shift in how sports enthusiasts are consuming their favorite games – with streaming apps now dominating over traditional linear TV.
News categories: LG Ad Solutions, Serge Matta, Advertising, Digital TV, Market Research, Streaming, USA

Vibe.co raises $22.5m to build streaming TV ad platform for SMBs
Feb 29, 2024 – Vibe.co has announced a successful Series A funding round of $22.5m. They plan to leverage the funds to continue building a more efficient streaming TV advertising ecosystem for SMBs.
News categories: Vibe.co, Singular, Arthur Querou, Raffi Kamber, Advertising, Digital TV, Streaming, USA, Venture Capital

Xperi signs up Skyworth to integrate TiVo OS
Feb 28, 2024 – In its 4th quarter 2023 results Xperi (NYSE: XPER) announced that it has signed Skyworth as a Tivo OS Smart TV OEM, and that Vestel is now shipping TiVo-powered TVs into seven European countries.
News categories: Xperi Inc, Advertising, Automotive, Digital TV, Europe, IPTV, Smart TV, TV OS, UK, Worldwide