Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Kantar to continue as TV measurement provider for Romania
Oct 5, 2023 – Kantar Media has signed an agreement with ARMA for the continued provision of broadcast TV ratings for Romania. The contract will run until the end of 2027.
News categories: Kantar, ARMA, Mesut Sakal, Lucia Antal, Advertising, Big Data, Digital TV, Romania

Nielsen integrates measurement for Netflix's ad-supported plan
Oct 2, 2023 – Nielsen has announced the launch of ads measurement in the U.S. for Netflix's ad-supported plan via Nielsen ONE Ads, integrating Netflix first-party data with its representative panel metrics.
News categories: Nielsen, Netflix, Ameneh Atai, Advertising, Big Data, Digital TV, Streaming, USA

TiVo releases Q2 2023 video trends report
Sep 26, 2023 – Research released by TiVo (NYSE: XPER) has found that the average number of streaming services used by consumers in the US and Canada decreased from 11.6 in Q4 2022 to 10.9 in Q2 2023.
News categories: TiVo, Scott Maddux, Advertising, Automotive, Broadcast, Canada, Digital TV, Market Research, Smart TV, Streaming, USA, UX

Pixalate releases H1 2023 EMEA CTV ad supply chain report
Sep 26, 2023 – Pixalate has released its H1 2023 EMEA Connected TV (CTV) Ad Supply Chain Report, an analysis of open programmatic CTV advertising through the first half of 2023 in the EMEA region.
News categories: Pixalate, Advertising, Africa, Digital TV, Europe, Market Research, Middle-East, Streaming

Barb upgrades API with BVOD, SVOD, video-sharing and non-TV device data
Sep 20, 2023 – Barb has upgraded its API to include all data available in its panel viewing file, including non-linear viewing on BVOD, SVOD and video-sharing services plus viewing on PCs, tablets and smartphones.
News categories: Barb, Jim Jarrett, Advertising, Big Data, Digital TV, UK

U.S. JIC conditionally certifies Comscore, iSpot and VideoAmp currencies
Sep 20, 2023 – OpenAP has announced that the U.S. Joint Industry Committee (JIC) has granted conditional certification to Comscore, iSpot and VideoAmp as part of its currency certification efforts.
News categories: OpenAP, Comscore, iSpot, VideoAmp, Advertising, Big Data, Digital TV, USA

LG presents vision to become media and entertainment platform company
Sep 19, 2023 – LG Electronics (LG) has shared its first step to become a media and entertainment platform company. LG shared its new direction and strategy at the webOS Partner Summit 2023 in Seoul.
News categories: LG Electronics, Park Hyoung-sei, Advertising, Digital TV, Smart TV, TV OS, Worldwide

Pixalate introduces Apple TV CTV trends report
Sep 14, 2023 – Pixalate has introduced the Apple TV CTV Trends Report Q2 2023, analyzing Apple TV's position in the CTV device landscape and the open programmatic advertising marketplace.
News categories: Pixalate, Advertising, Apps, Digital TV, Market Research, Streaming, Worldwide

Tata Elxsi and INVIDI partner on addressable advertising for Pay-TV operators
Sep 15, 2023 – Tata Elxsi has partnered with INVIDI to provide brands and advertisers with enhanced audience targeting capabilities, driving more impactful campaigns, less wasted reach, and better return on ad investment.
News categories: Tata Elxsi, INVIDI, Nitin Pai, Prasad Sanagavarapu, Advertising, Digital TV, Worldwide