Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Amagi acquires Streamwise
Nov 21, 2022 – Amagi has announced it has acquired Streamwise. Streamwise specializes in automating and standardizing data collection across streaming platforms. The acquisition will help Amagi to enhance its data capabilities.
News categories: Amagi, Streamwise, Baskar Subramanian, Doug Shineman, Advertising, Big Data, Digital TV, MandA, Streaming, Worldwide

OMG first to integrate with TelevisaUnivision's household data graph
Nov 17, 2022 – TelevisaUnivision has announced that Omnicom Media Group (OMG) will be the first agency partner to leverage its Hispanic household data graph for its brands to expand reach and resonance with the U.S. Hispanic population.
News categories: TelevisaUnivision, Omnicom Media Group, Dan Aversano, Kelly Metz, Advertising, Big Data, Digital TV, USA

TVision concludes $16m investment round led by iSpot
Nov 15, 2022 – TVision has closed an investment round of $16m for the continued transformation and modernization of its person-level panel measurement. The round was led by iSpot along with continued support from SIG Capital, Accomplice, and Golden Ventures.
News categories: TVision, iSpot, Yan Liu, Sean Muller, Sean Cunningham, Kelly Abcarian, Andrea Zapata, Advertising, Big Data, Digital TV, Streaming, USA, Venture Capital, Worldwide

LG Ad Solutions expands MENA advertising footprint with ArabyAds
Nov 16, 2022 – LG Ad Solutions has announced a partnership with ArabyAds, expanding its CTV advertising offering into the Middle East and North Africa. ArabyAds will gain access to potential consumers in the region using LG Smart TVs.
News categories: LG Ad Solutions, ArabyAds, Raghu Kodige, Mahmoud Fathy, Gulrez Alam, Advertising, Digital TV, Egypt, Saudi Arabia, Smart TV, Streaming, UAE

ITV AdLabs launches context-driven ad targeting tool
Nov 10, 2022 – ITV has launched a tool for advertisers - Automated Contextual Targeting (ACT) - providing insights into moods, objects and moments in programmes that can then be used to fine-tune ad campaigns.
News categories: ITV, Jayesh Rajdev, Pete Markey, Advertising, Big Data, Digital TV, Streaming, UK

IAB Tech Lab initiative aims to bring addressability to all TV environments
Nov 10, 2022 – IAB Tech Lab has launched an initiative to set technical standards to bring universal addressability to all TV environments. To achieve many of the goals Video Watermark Technology will be instrumental.
News categories: IAB Tech Lab, Anthony Katsur, Shailley Singh, Stephane Krzywoglowy, Ken Norcross, Advertising, Content Identification, Digital TV, USA, Worldwide

Samba TV acquires AI innovator Disruptel
Nov 8, 2022 – Samba TV has announced that it has acquired Disruptel. Disruptel’s machine learning technology intelligently deconstructs on-screen content in real-time, identifying people, brands and products that appear.
News categories: Samba TV, Disruptel, Ashwin Navin, Alex Quinn, Advertising, Big Data, CES2025, Digital TV, USA, Worldwide

VIZIO reports Q3 2022 results
Nov 9, 2022 – VIZIO Holding (NYSE: VZIO) has announced results for the three months ended September 30, 2022. The company reported that there are now 16.6 million SmartCast Active Accounts, up 15% year-on-year.
News categories: VIZIO, William Wang, Advertising, Digital TV, Results, Smart TV, Streaming, Subscribers, USA

Blockgraph and Kantar partner to advance convergent TV measurement
Nov 1, 2022 – Blockgraph’s Identity Operating System (IDoS) allows for direct matching between Kantar’s panel and client data sets. With the integration, Kantar match rates with TV partners have increased over 10x.
News categories: Blockgraph, Kantar, Jason Manningham, Jed Meyer, Advertising, Big Data, Digital TV, USA