Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Beximco’s Akash Digital TV selects Irdeto's products and services
Sep 8, 2022 – Irdeto has extended its collaboration with Beximco Communications. Beximco has selected Irdeto to provide middleware for all the new set-top boxes of Akash Digital TV, the DTH pay-TV service in Bangladesh.
News categories: Irdeto, Beximco, Shane McCarthy, Dr Tariq Alam, Advertising, Bangladesh, Digital TV, Middleware, Satellite, Set Top Box

Viaccess-Orca and Ateme redefine linear TV with Personal Channels
Sep 6, 2022 – Viaccess-Orca and Ateme have partnered to simplify the creation of VOD-to-live and personalized live channels. The Personal Live Channels service is powered by Ateme streaming integrated with VO content discovery and targeted advertising.
News categories: Viaccess-Orca, Ateme, Dror Mangel, Ahmed Swidan, Advertising, Content Distribution, Digital TV, IBCShow, Streaming, Worldwide

Broadpeak announces dynamic ad insertion as-a-service on broadpeak.io
Sep 1, 2022 – Broadpeak has announced a Dynamic Ad Insertion (DAI) application on its broadpeak.io software as a service (SaaS) platform, simplifying the delivery of targeted advertising in live and VOD streaming content.
News categories: Broadpeak, Mathias Guille, Advertising, Content Distribution, Digital TV, IBCShow, Worldwide

Accedo One to preview hybrid monetization for video at IBC
Aug 31, 2022 – Accedo will preview hybrid business model support for Accedo One at IBC. The feature will make it possible for video service providers to launch hybrid business models, supporting both subscription and advertising in one video service.
News categories: Accedo, Johan Alfvén, Advertising, Digital TV, IBCShow, UX, Worldwide

ANTHYM Technologies partners with Publica for advanced CTV advertising
Aug 24, 2022 – Publica (Nasdaq: IAS) has announced a partnership with ANTHYM Technologies, a coalition of free, ad-supported streaming TV platforms. Publica helps publishers deliver ad experiences via Server-Side Ad Insertion (SSAI).
News categories: Publica, ANTHYM Technologies, Advertising, Digital TV, Streaming, USA

CTV fraudsters impersonate Smart refrigerators to falsify CTV traffic
Aug 24, 2022 – DoubleVerify (NYSE: DV) has announced that its DV Fraud Lab has discovered a new variant of the Connected TV (CTV) advertising fraud scheme, LeoTerra. The new variant spoofs IoT devices in an attempt to hide fraudulent behavior.
News categories: DoubleVerify, Roy Rosenfeld, Mark Zagorski, Advertising, Digital TV, Streaming, USA

Nielsen enhances audience measurement in Australia with Identity System
Aug 18, 2022 – Nielsen has announced its enhanced Digital Content Ratings Solution (DCR), powered by Identity System, marking the next step in the evolution of currency-grade digital measurement in Australia.
News categories: Nielsen, Monique Perry, Jonathan Betts, Advertising, Australia, Big Data, Digital TV

Samba TV releases U.S. State of Viewership report for Q2
Aug 18, 2022 – The Samba TV report shows a viewership landscape marked by year lows in linear TV viewership, record saturation of the linear TV ad market, a tsunami of new streaming content and an increasing likelihood of streaming subscriber churn.
News categories: Samba TV, Advertising, Broadcast, Digital TV, Market Research, Streaming, USA

Comscore adds CTV measurement for Indonesia and Malaysia
Aug 18, 2022 – Comscore (NASDAQ: SCOR) has announced the addition of CTV measurement to its Video Metrix Multi-Platform product, including YouTube traffic sharing measurement, for Indonesia and Malaysia.
News categories: Comscore, Google, Joris Goossens, Roopa Dhawan, Advertising, Big Data, Digital TV, Indonesia, Malaysia, Streaming