Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Comcast Advertising finds optimal ad balance between TV and streaming
Jun 9, 2022 – Comcast Advertising has released a report providing a view into the current advertising landscape from the perspective of viewers, buyers and then sellers – culminating in a recommendation for the optimal balance of TV and streaming advertising.
News categories: Comcast Advertising, FreeWheel, Effectv, Marcien Jenckes, Mark McKee, James Rooke, Advertising, Digital TV, Market Research, USA

Pluto TV to launch with Corus in Canada this fall
Jun 8, 2022 – Corus (TSX: CJR.B) and Paramount (NASDAQ: PARA, PARAA) have announced that Pluto TV will launch in Canada this fall. Corus will be the ad representative for what is positioned to become one of the largest FAST services in the country.
News categories: Corus, Pluto TV, Paramount, Greg McLelland, Olivier Jollet, Advertising, Apps, Canada, Digital TV, Streaming

Crackle Plus expands CTV ad inventory with Amagi
Jun 7, 2022 – Amagi has announced a Connected TV ad inventory agreement with Crackle Plus (NASDAQ: CSSE). Amagi's ADS PLUS first-party ad platform supports over 700 content brands on 2,000+ channels, delivering over 50 billion ad impressions.
News categories: Amagi, Crackle, James M. Smith, Philippe Guelton, Advertising, Digital TV, Streaming, Worldwide

Comscore adds CTV measurement to video metrics platform in Europe
Jun 6, 2022 – Comscore (NASDAQ: SCOR) has added CTV measurement to its Video Metrix Multi-Platform product, including YouTube traffic sharing measurement, for Spain and the UK. The report will also be included in June for Italy, and for France and Germany in July 2022.
News categories: Comscore, Joris Goossens, Graham Swallow, Advertising, Digital TV, France, Germany, Italy, Spain, Streaming, UK

Pixalate releases Q1 2022 CTV ad supply chain trends report
Jun 2, 2022 – Pixalate has released its Q1 2022 Global Connected TV (CTV) Ad Supply Chain Trends report. The report looks at open programmatic CTV ad fraud with ad spend trends by global region, and trends in the Roku and Amazon Fire TV app stores.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, USA, Worldwide

WideOrbit adds automated addressable ad replacement for live-streamed broadcasts
Jun 1, 2022 – WideOrbit has announced the latest release of WO Traffic, the company’s broadcast media ad sales and commercial operations platform. WO Traffic v22.0 introduces the platform's addressable ad replacement solution for live streams.
News categories: WideOrbit, Will Offeman, Advertising, ATSC 3, Digital TV, Streaming, USA

VlogBox certified to support Extreme Reach VAST tags
May 31, 2022 – VlogBox has announced that it is now certified by Extreme Reach (ER) to support ER VAST tags. The company and its publishers can now use the tags to connect to advertisers that use ER as their primary ad server.
News categories: VlogBox, Extreme Reach, Tetyana Seredyuk, Mary Vestewig, Advertising, Apps, Digital TV, Streaming, Worldwide

GumGum and Invincible Entertainment announce CTV ad partnership
May 25, 2022 – GumGum has announced a partnership with Invincible Entertainment aimed at delivering ad experiences in the CTV space. The partnership will combine GumGum's In-Video product with Invincible's catalog of CTV inventory.
News categories: GumGum, Invincible Entertainment, Ken Weiner, Thomas Ashley, Advertising, Digital TV, Streaming, Worldwide

CTV's share of digital video ad impressions up 23% in Q1 2022
May 25, 2022 – The latest findings from Extreme Reach (ER) show a distinct shift in how advertisers reached consumers during the first quarter of 2022, portending a potential year of transition across the market and return to pre-pandemic levels across the media mix.
News categories: Extreme Reach, Mary Vestewig, Advertising, Digital TV, Market Research, Streaming, Worldwide