Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Addressable TV advertising in U.S. grows for third year in a row
Nov 20, 2024 – According to research from Go Addressable, addressable TV has become a vital channel for advertisers, with over half now saying it's a 'must-buy', after being viewed as an 'add-on” just three years ago.
News categories: Go Addressable, Advertiser Perceptions, Tim Myers, Advertising, Digital TV, Set Top Box, USA

The Trade Desk announces Ventura streaming TV OS
Nov 20, 2024 – The Trade Desk (NASDAQ: TTD) has announced that it has developed Ventura, a streaming TV OS. The Trade Desk will partner with smart TV OEMs and other streaming TV aggregators to deploy Ventura.
News categories: The Trade Desk, Jeff Green, Matthew Henick, Jamie Power, John Halley, Paul Cheesbrough, Patrick Spence, Advertising, Digital TV, Smart TV, Streaming, TV OS, USA

Disney+ partners with AudienceProject for audience measurement
Nov 20, 2024 – Disney+ has partnered with AudienceProject for audience measurement in Europe. Measurement will initially be available to advertisers in the UK, Germany and the Nordics, with more markets to follow.
News categories: AudienceProject, The Walt Disney Company, Morten Kruse Søndergaar, Lucy Gregory, Advertising, Digital TV, Europe, Germany, Streaming, UK

Bell Media inventory available via StackAdapt ad platform
Nov 19, 2024 – StackAdapt has announced a partnership to make available Bell Media's inventory across CTV, display, video, audio, and digital out-of-home (DOOH) channels through the StackAdapt platform.
News categories: StackAdapt, Bell Media, Greg Joseph, Sabrina Segal, David Olynyk, Advertising, Canada, Digital TV

Fubo debuts four new interactive CTV ad formats
Nov 18, 2024 – FuboTV (NYSE: FUBO) has announced the availability of four new interactive CTV ad formats, including transactional and gamified variants, to further drive audience ad engagement.
News categories: FuboTV, Dina Roman, Advertising, Digital TV, USA, UX

Bitmovin launches AI-powered contextual advertising
Nov 13, 2024 – Bitmovin has launched AI Contextual Advertising, combining the power of Bitmovin Playback and Bitmovin Encoding to provide personalized adverts based on the content audiences are viewing.
News categories: Bitmovin, Stefan Lederer, Advertising, Content Distribution, Digital TV, Media Player, Worldwide

Vecima implementing Dynamic Ad Insertion for Hotwire Communications
Nov 12, 2024 – Vecima Networks (TSX: VCM) has completed initial linear parity ad insertion for Hotwire Communications, moving the provider toward dynamic ad insertion (DAI) in 2025.
News categories: Vecima, Hotwire Communications, Kyle Goodwin, Pragash Pillai, Advertising, Content Distribution, Digital TV, IPTV, USA

TCL selects Magnite's ad server and SSP
Nov 12, 2024 – Magnite (NASDAQ: MGNI) has announced that TCL will use Magnite's ad server to enhance the viewer experience and Magnite's streaming platform to capture the value of its premium inventory.
News categories: Magnite, TCL, Ryan Kenney, Jeremy Straight, Advertising, Digital TV, Smart TV, Streaming, USA

Pixalate releases Q3 2024 FAST app rankings & ad spend reports
Nov 8, 2024 – Pixalate has released its Q3 2024 global FAST apps rankings and traffic report for CTV. Pixalate has published Roku, Apple TV, Amazon Fire TV and Samsung Smart TV versions of the report.
News categories: Pixalate, Advertising, Apps, Digital TV, Market Research, Streaming, Worldwide