Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Integral Ad Science acquires Publica
Aug 10, 2021 – Integral Ad Science (Nasdaq: IAS) has announced that it has acquired Publica, the connected TV (CTV) advertising platform, in a cash and stock transaction valued at $220 million.
News categories: Integral Ad Science, Publica, Lisa Utzschneider, Ben Antier, Advertising, Digital TV, MandA, Streaming, USA

Meredith renews with Nielsen for TV audience measurement
Aug 10, 2021 – Nielsen (NYSE: NLSN) and Meredith (NYSE: MDP) have signed a renewal agreement for Nielsen Local TV ratings which includes a range of audience measurement and analytical services.
News categories: Nielsen, Meredith, Catherine Herkovic, Doug Lowe, Advertising, Big Data, Digital TV, USA

BARB reach and viewing time data now includes smartphones
Aug 6, 2021 – Since January 2020, BARB has reported unduplicated reach and time spent viewing across three screens: TV sets, tablets and PCs. BARB has now launched four-screen viewing with the inclusion of smartphones.
News categories: BARB, Advertising, Big Data, Digital TV, Smartphone, UK

Comscore to provide measurement for YouTube and YouTube TV
Aug 9, 2021 – Comscore (NASDAQ: SCOR) will be incorporating YouTube and YouTube TV measurement into its Comscore Campaign Ratings, providing marketers with an understanding of how audiences are consuming YouTube content.
News categories: Comscore, YouTube, Bill Livek, Debbie Weinstein, Advertising, Big Data, Digital TV, Streaming, USA

Comscore expands relationship with Fox
Aug 6, 2021 – Comscore (NASDAQ: SCOR) has announced that it has expanded and extended its relationship with Fox Corporation (Nasdaq: FOXA, FOX), which includes Comscore's National TV measurement.
News categories: Comscore, Fox Corp, Carol Hinnant, Audrey Steele, Advertising, Big Data, Digital TV, USA

Paramount+ to launch on Sky across Europe
Aug 5, 2021 – ViacomCBS (NASDAQ: VIAC, VIACA) and Sky (NASDAQ: CMCSA) have announced that Paramount+ will launch on Sky platforms in the UK, Ireland, Italy, Germany, Switzerland and Austria (GSA) in 2022.
News categories: ViacomCBS, Sky, Paramount+, Raffaele Annecchino, Stephen van Rooyen, Advertising, Apps, Austria, Digital TV, Germany, Ireland, Italy, Satellite, Switzerland, UK

Vizio reports Q2 2021 results
Aug 4, 2021 – VIZIO Holding (NYSE: VZIO) has announced results for the second quarter ended June 30, 2021. The company reported that there are now 14.0 million SmartCast Active Accounts, up 43% versus the same period last year.
News categories: VIZIO, William Wang, Advertising, Digital TV, Results, Smart TV, Streaming, USA

Xandr launches Monetize TV audience-based ad sales platform
Aug 4, 2021 – Xandr has launched Monetize TV. Monetize TV's self-serve technology provides TV sellers with comprehensive monetization tools, demand enablement and, in the future, converged video solutions.
News categories: Xandr, Mark Mitchell, Steve Silvestri, Larry Hunt, Advertising, Big Data, Digital TV, USA

WideOrbit releases WO Traffic v21.0 TV ad sales platform
Aug 4, 2021 – WideOrbit has announced the latest release of WO Traffic, its ad sales and commercial operations platform. WO Traffic v21.0 includes enhancements to help TV stations generate new revenue, reduce cost, and improve efficiency.
News categories: WideOrbit, Will Offeman, Advertising, Digital TV, USA