Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Conviva and The Trade Desk provide content context for programmatic ad buyers
Jul 29, 2021 – Conviva and The Trade Desk have partnered to help publishers supply programmatic buyers with the network, genre, rating, length and other content data lacking in the streaming industry while still maintaining data control.
News categories: Conviva, The Trade Desk, Keith Zubchevich, Michelle Hulst, Advertising, Big Data, Digital TV, Streaming, Worldwide

OTTera integrated into the IRIS.TV video data ecosystem
Jul 29, 2021 – IRIS.TV has added OTTera to its video data ecosystem. OTTera CTV content will now be contextually segmented by leading data providers including Oracle Advertising, Comscore, GumGum, ZEFR, Kerv Interactive and Advanced Contextual.
News categories: IRIS.TV, OTTera, Field Garthwaite, Stephen L. Hodge, Advertising, Big Data, Digital TV, Streaming, Worldwide

Redge Media compliant with IAB TCF 2.0
Jul 29, 2021 – Redge Media has been verified as compliant with IAB standards for EU GDPR regulations. The IAB Framework assures transparency and greater control over personal data within AVOD/FAST services.
News categories: Redge Technologies, Advertising, Big Data, Digital TV, Europe, Streaming

52% of U.S. consumers stop paying attention when ads come on the TV
Jul 29, 2021 – As consumers have been forced to self-filter what they spend their attention on in an increasingly saturated attention environment, it is increasingly ads which are not making the cut, a new report from MIDiA has found.
News categories: MIDiA, Hanna Kahlert, Advertising, Digital TV, Market Research, USA

Tata Sky Binge delivers streaming app aggregation with ThinkAnalytics
Jul 29, 2021 – ThinkAnalytics has announced that its Think360 cloud-based personalized content discovery and viewer engagement platform is now live on Tata Sky's Binge Fire TV Stick service and Binge mobile app.
News categories: ThinkAnalytics, Tata Sky, Peter Docherty, Pallavi Puri, Apps, Big Data, Digital TV, India, Streaming, UX

USSI Global to bring DOOH analytics to NEXTGEN TV broadcasters
Jul 27, 2021 – USSI Global has created an R&D program that will bring audience analytics to broadcast customers delivering NEXTGEN TV services. The essential technology component will be developed in partnership with AdMobilize.
News categories: USSI Global, AdMobilize, Anthony Morelli, Ted Korte, Rodolfo Saccoman, Advertising, ATSC 3, Big Data, Digital TV, USA

OMG and mediasmart bring programmatic and CTV ads to Indonesia
Aug 2, 2021 – Omnicom Media Group Indonesia has announced a partnership with mediasmart to bring mediasmart's programmatic and Connected TV (CTV) advertising offering to its clients in Indonesia.
News categories: mediasmart, Omnicom Media Group, Noelia Amoedo, Rajat Basra, Advertising, Digital TV, Indonesia, Streaming

Tolka introduces personalized ad delivery for one-way broadcast networks
Jul 28, 2021 – Tolka has announced Tolka ADS, a personalized ad delivery system which allows broadcasters to deliver specific promotional content and commercials to targeted groups, without the need for an internet return path.
News categories: Tolka, Michael Day, Alex Day, Advertising, Digital TV, Worldwide

Magnite to manage ad placement for Brazil's NetMovies
Jul 26, 2021 – Magnite has begun a collaboration with NetMovies that allows Magnite to manage the placement of ads within the entire catalog of ad-supported independent films, series and videos offered by NetMovies.
News categories: Magnite, NetMovies, Rafael Pallarés, Marcelo Spinasse Nunes, Advertising, Brazil, Digital TV, Streaming