Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)
MediaKind personalizes the user experience with Google Cloud
Apr 8, 2019 – MediaKind has announced that it has partnered with Google Cloud to enable MediaKind’s entire portfolio of solutions to operate on the Google Cloud Platform (GCP). MediaKind customers can now use Google Cloud to deliver a heightened level of personalized user experience.
News categories:
MediaKind, Google Cloud, Angel Ruiz, Big Data, Digital TV, NABShow, Worldwide
THEO Technologies and IRIS.TV added to the VDMS ecosystem
Apr 8, 2019 – Verizon Digital Media Services (VDMS) has announced partnerships with THEO Technologies and Iris.TV to integrate their technologies with the VDMS platform. The addition expands VDMS’ capability to deliver personalized experiences with a simple workflow on a single platform.
News categories:
Verizon Digital Media Services, THEO Technologies, Iris.TV, Ralf Jacob, Steven Tielemans, Field Garthwaite, Advertising, Content Distribution, Digital TV, Media Player, NABShow, Worldwide
Limelight shows sub-second live video streaming and online video innovations at NAB 2019
Apr 8, 2019 – At NAB 2019, Limelight (Nasdaq: LLNW) will show Limelight Realtime Streaming, its sub-second live video streaming solution. Limelight will also highlight video delivery services to help maximize advertising revenue from online video and combat piracy of video assets.
News categories:
Limelight, Nigel Burmeister, Peder Drege, Advertising, Content Distribution, Digital TV, NABShow, Streaming, Watermarking, Worldwide
Redbox chooses TiVo for personalization and content discovery
Apr 8, 2019 – TiVo (NASDAQ: TIVO) has announced that Redbox has chosen TiVo to deliver personalized content experiences to its customers via TiVo’s Personalized Content Discovery platform. Redbox is America’s destination for new-release movie and video game rentals.
News categories:
TiVo Corp, Redbox, Walt Horstman, Ash Eldifrawi, Apps, Big Data, Digital TV, Streaming, USA
Imagine Communications integral to Nine Entertainment's ad buying platform
Apr 7, 2019 – Imagine Communications has announced its evolving role in Nine Entertainment's 9Galaxy automated TV trading platform. Nine is using Imagine’s xG GamePlan cloud-native booking optimizer to take an audience-based approach to ad inventory management.
News categories:
Imagine Communications, Nine Entertainment, Rob Malcolm, Mat Yelavich, Advertising, Australia, Big Data, Digital TV, NABShow
Kaltura and Innovid enable personalized interactive promotions
Apr 5, 2019 – Kaltura and Innovid have announced a solution designed to increase cloud TV ARPU through personalized and targeted promotions and interactive advertising. Kaltura and Innovid will enable TV marketers to create and deliver in-video promotions for TV content and offers.
News categories:
Kaltura, Innovid, Gideon Gilboa, Tal Chalozin, Advertising, Big Data, Digital TV, NABShow, Worldwide
Telestream Wirecast integrates Limelight MMD Live video streaming
Apr 4, 2019 – Telestream is integrating Limelight Networks' Multi-device Media Delivery (MMD) Live into its Wirecast live streaming production software. The solution can also work with AdSparx automated ad break detection and server-side ad insertion.
News categories:
Telestream, Limelight Networks, AdSparx, Mark Wronski, Stephanie Gaines, Advertising, Content Distribution, Digital TV, Streaming, Worldwide
Next-Gen TV audience measurement pioneered in Phoenix Model Market project
Apr 4, 2019 – Five audience measurement firms are working to help Phoenix broadcasters understand the capabilities of Next-Gen TV, providing information that will someday help viewers tailor the programming they want to watch and enable broadcasters and advertisers to reach viewers with messages that will interest them.
News categories:
Pearl TV, Phoenix Model Market, Anne Schelle, Chuck Shuttles, Steve Davis, Scott L. Brown, Joe Winograd, Raj Patel, Advertising, ATSC 3, Big Data, Digital TV, USA
Bitcentral partners with SpotX for Server-side Ad Insertion
Apr 4, 2019 – Bitcentral has announced that it is using SpotX’s programmatic video ad serving technology to empower FUEL, Bitcentral’s cloud-based Linear on Demand (LOD) platform. LOD streaming channels keep viewers engaged 5x longer than VOD.
News categories:
Bitcentral, SpotX, Fred Fourcher, Joshua Sharma, Advertising, Digital TV, NABShow, Worldwide
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