Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

ITV to launch addressable advertising platform with Amobee
Apr 4, 2019 – ITV has announced that it has signed a UK and Ireland licensing agreement with Amobee for programmatic buying and selling of video inventory on the ITV Hub. This will enable ITV to launch a fully programmatic, advanced advertising platform.
News categories: ITV, Amobee, Carolyn McCall, Kelly Williams, Kim Perell, Chris Williams, Adam Pace, Advertising, Big Data, Digital TV, Ireland, Streaming, UK

BARB issues invitation to tender for major research contracts
Apr 4, 2019 – BARB, the UK TV audience measurement currency, has issued an invitation to tender for two of its main research contracts. The invitation comes as BARB prepares for the challenge of keeping pace with continuing changes in how people watch television.
News categories: BARB, Justin Sampson, Advertising, Big Data, Digital TV, UK

Tru Optik closes $10 million venture round
Apr 3, 2019 – Tru Optik has announced the close of a $10 million venture round. The funds will allow Tru Optik to increase its sales and marketing activity, accelerate international growth, expand its OTT Household Graph and extend its capabilities across other forms of addressable advertising.
News categories: Tru Optik, Mithera Capital, Andre Swanston, Mark Feldman, Matt Spiegel, Colin Petrie-Norris, Aleck Schleider, Advertising, Big Data, Digital TV, USA, Venture Capital, Worldwide

Nielsen audience measurement watermark transmitted over ATSC 3.0
Apr 3, 2019 – The NAB has announced the successful transmission of a Nielsen audience measurement watermark – inaudible signals in a program’s audio that helps identify the program for audience measurement purposes – using the new ATSC 3.0 broadcast transmission standard.
News categories: National Association of Broadcasters, Nielsen, Sam Matheny, Catherine Herkovic, ATSC 3, Big Data, Digital TV, USA

Univision partners with Amobee for linear TV analytics
Apr 3, 2019 – Amobee has announced an agreement with Univision Communications to be the linear television optimization platform of record, allowing advertisers to plan and transact against their custom strategic target audiences or proprietary first party data.
News categories: Amobee, Univision, Kim Perell, Steve Mandala, Advertising, Big Data, Digital TV, USA

MediaMelon selected by Eros Now for OTT streaming analytics
Apr 3, 2019 – MediaMelon has announced that Eros Now (NYSE: EROS) has deployed its SmartSight analytics platform. SmartSight is a real-time streaming video analytics solution that provides monitoring and deep analysis of streaming performance and content consumption.
News categories: MediaMelon, Eros Now, Kumar Subramanian, Big Data, Digital TV, India, Streaming, Worldwide

US operators failing to make the most of customer data
Apr 3, 2019 – Paywizard has announced that a study of major US broadcasters, pay-TV operators, Telcos and OTT service providers has revealed that none are currently making the most of their data to more effectively engage customers and prospects.
News categories: Paywizard, Bhavesh Vaghela, Ben Keen, Big Data, Digital TV, Market Research, NABShow, USA

24i Media delivers AI optimized discovery and recommendations with Microsoft Azure
Apr 3, 2019 – In a move to empower its customers to make their video services more personalized, powerful and intuitive, 24i Media has integrated Microsoft Azure Media Services: Video Indexer into its product line, enabling customers to build enhanced search experiences into their apps.
News categories: 24i Media, Microsoft Azure, Martijn van Horssen, Sudheer Sirivara, Big Data, Digital TV, NABShow, Streaming, UX, Worldwide

Fincons Group and Mediamorph show combined expertise at NAB 2019
Apr 2, 2019 – Fincons Group will be showcasing highlights from its successful partnership with Mediamorph, the leading Content Value Management (CVM) cloud platform powering the largest entertainment companies in the world, at NAB 2019.
News categories: Fincons Group, Mediamorph, Francesco Moretti, Rob Gardos, Big Data, Digital TV, NABShow, Worldwide