Big Data (Audience Measurement, Personalisation, Metadata, AI/ML, Content Identification, Ad Insertion)

Magnite chosen as technology partner for TELUS connected TV offering
Jul 9, 2024 – Magnite (NASDAQ: MGNI) has announced that TELUS (TSX: T) (NYSE: TU) has selected Magnite's SpringServe ad server and Magnite Streaming SSP as its preferred ad technology solutions in Canada.
News categories: Magnite, TELUS, Damien Véran, Amit Nag, Advertising, Canada, Digital TV, Streaming

DVB releases new BlueBooks covering DVB-TA, DVB-I and DVB-DASH
Jul 9, 2024 – DVB has published an update to its Targeted Advertising specifications as well as commercial requirements for the addition of new CDN-related functionality to DVB-I and DVB-DASH.
News categories: DVB Project, Advertising, Content Distribution, Digital TV, QoE, Streaming, Worldwide

Ateme powers new TV+ OTT service from CANAL+
Jul 9, 2024 – Ateme has announced that CANAL+ is using its NEA solution for manifest manipulation, dynamic ad insertion in live streaming and VOD-to-live workflow, on TV+, CANAL+'s new streaming offering.
News categories: Ateme, CANAL+, Remi Beaudouin, Philippe Rivas, Advertising, Content Distribution, Digital TV, France, Streaming

Pixalate introduces CTV ad supply chain reports by platform
Jul 9, 2024 – Pixalate has released reports analysing the state of open programmatic CTV advertising in Q1 2024 across Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV devices.
News categories: Pixalate, Advertising, Digital TV, Market Research, Set Top Box, Smart TV, Streaming, Worldwide

Allente selects Simply.TV metadata for advanced super aggregation
Jul 8, 2024 – Allente has chosen Simply.TV's super aggregation platform to enhance content discovery for its subscribers across linear channels, transaction VOD and third-party content providers.
News categories: Simply.TV, Allente, Daniel Rühmann, Jon Espen Nergard, Big Data, Denmark, Digital TV, Finland, IBC2024, Norway, Sweden, UX

Samba TV extends partnership with Havas Media
Jul 8, 2024 – Samba TV data now powers Havas Media's cross-platform planning and measurement product, and Samba's targeting segments are also available for US clients using Havas Media's audience planning tool.
News categories: Samba TV, Havas Media, Ashwin Navin, Mike Bregman, Advertising, Big Data, Digital TV, North America, Smart TV

Simply.TV acquires InFlow Media
Jul 3, 2024 – Simply.TV has acquired InFlow Media. InFlow Media provides EPG metadata and has been instrumental in supporting the transition to time-shift viewing, PVRs and VOD in the Nordics.
News categories: Simply.TV, InFlow Media, Daniel Rühmann, Rune Skogeng, Tina Mari Flem, Big Data, Digital TV, Europe, MandA, UX

Reliance starts beta testing own Smart TV OS
Jul 4, 2024 – According to The Economic Times, Reliance Industries has started testing India’s first indigenously developed smart television operating system (OS) ready for a possible commercial launch on TVs by Diwali.
News categories: Reliance Industries, Advertising, Digital TV, India, Smart TV, TV OS

OSN appoints Kantar Media to unlock audience insights
Jul 2, 2024 – Kantar Media has been appointed by OSN to deliver a new audience measurement service ingesting data collected from OSN subscribers' set top boxes using return path data technology.
News categories: Kantar Media, OSN, Keld Nielsen, Andy Grant, Advertising, Big Data, Digital TV, Middle-East, Satellite, Set Top Box