Big Data (Audience Measurement, Personalisation, Metadata, AI, Content Identification, Ad Insertion)

JW Player acquires subscription and identity management provider InPlayer
Jan 17, 2023 – JW Player is acquiring InPlayer. The acquisition broadens JW Player’s video platform capabilities, helping broadcasters and other video-driven businesses monetize their subscription-based services and by providing audience insights.
News categories: JW Player, InPlayer, Dave Otten, Jeroen Wijering, Big Data, Digital TV, MandA, Streaming, Worldwide

MiQ takes over Samba TV U.S. managed media services business
Jan 13, 2023 – Samba TV and MiQ have announced a partnership to bolster MiQ's Advanced TV solutions with Samba TV data and measurement. As part of the deal, Samba TV will move its U.S. managed media services business to MiQ.
News categories: Samba TV, MiQ, Ashwin Navin, Gurman Hundal, Lee Puri, Big Data, Digital TV, MandA, USA

WideOrbit launches ZingX buy-side platform for U.S. local TV
Jan 12, 2023 – WideOrbit has announced the launch of ZingX, a buy-side platform offering direct access to inventory from thousands of broadcast TV stations using WideOrbit's premium sell-side exchange, WO Marketplace.
News categories: Comscore, WideOrbit, Carol Hinnant, Eric Mathewson, Michelle Ricciuti, Advertising, Digital TV, USA

Amagi report confirms significant growth in FAST viewing in Europe
Jan 11, 2023 – Amagi has released its latest report on the state of the FAST market. Growth in Q3 2022 compared to Q3 2021 in Europe saw an increase of 99.97% in ad impressions and over 51% in Hours of Viewing.
News categories: Amagi, Advertising, Digital TV, Europe, Market Research, Streaming, UK

Brightcove and Magnite partner to boost CTV and OTT ad monetization
Jan 10, 2023 – Brightcove (NASDAQ: BCOV) has entered into a relationship with Magnite (NASDAQ: MGNI) where Magnite will power advertising for Brightcove customers. Brightcove will also integrate the SpringServe ad server.
News categories: Brightcove, Magnite, SpringServe, Marc DeBevoise, Sean Buckley, Advertising, Digital TV, Streaming, Worldwide

U.S. programmers cooperate on measurement and viewership data through OpenAP
Jan 9, 2023 – OpenAP, with Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros. Discovery and the VAB, are working together to develop a measurement certification process and a unified streaming viewership dataset.
News categories: OpenAP, Advertising, Big Data, Digital TV, USA

Nielsen ONE Ads launches in the U.S.
Jan 4, 2023 – Nielsen has announced the availability of Nielsen ONE Ads. Nielsen ONE Ads provides a consistent, comparable and deduplicated view of ads across screens, and will initially be available in the U.S.
News categories: Nielsen, Karthik Rao, Advertising, Digital TV, USA

Samba TV and TCL to jointly develop AI solutions for Smart TVs
Jan 5, 2023 – Samba TV has entered into an R&D venture with TCL for the development and deployment of AI and content analytics on TCL TVs, making features of Samba AI, a suite of AI and ML technologies available worldwide.
News categories: Samba TV, TCL, Ashwin Navin, Shaoyong Zhang, Big Data, CES2023, Digital TV, Smart TV, UX, Worldwide

iWedia and Simply.TV partner to boost live TV engagement
Jan 5, 2023 – iWedia and Simply.TV have announced a joint solution that enhances the experience for consumers with rich metadata and advanced content discovery while unlocking revenue growth and added value for brands.
News categories: iWedia, Simply.TV, Krsto Lazic, Daniel Rühmann, Advertising, Big Data, CES2023, Digital TV, UX, Worldwide