Big Data (Audience Measurement, Personalisation, Metadata, AI, Content Identification, Ad Insertion)

Comscore provides audience measurement currency to Spectrum Reach
Jul 22, 2021 – Comscore (NASDAQ: SCOR) and Spectrum Reach have announced that Spectrum Reach is transitioning to the use of Comscore as its preferred source for local audience measurement currency, beginning in its Southeast region.
News categories: Comscore, Spectrum Reach, Beth Plummer, John Paul Strong, Advertising, Big Data, Digital TV, USA

Innovid quantifies CTV impact on advertising in the U.S.
Jul 21, 2021 – Innovid has announced the findings of a report, conducted in partnership with the ANA and 20 leading advertisers, that looks at new KPIs, benchmarks, and best practices for marketers making the move to CTV.
News categories: Innovid, Bill Duggan, Advertising, Big Data, Digital TV, OTT, USA

TheViewPoint supports OTT monetization at Caracol TV
Jul 21, 2021 – Caracol TV has selected the TheViewPoint's video ad monetization platform. Caracol TV owns Canal Caracol, aired in Colombia, and Caracol Internacional that broadcasts in the Americas, as well as in Spain and the Caribbean.
News categories: TheViewPoint, Caracol TV, Keren Pass, Advertising, Colombia, Digital TV, Latin America, North America, OTT, Spain

ThinkAnalytics integrates Gracenote Personalized Imagery
Jul 20, 2021 – ThinkAnalytics' has announced that its content recommendations are now integrated with Gracenote's Personalized Imagery for TV and movie titles, enabling the delivery of targeted image assets to support content selection.
News categories: ThinkAnalytics, Gracenote, Peter Docherty, Simon Adams, Big Data, Digital TV, UX, Worldwide

Linear programming lives on as FAST channels make gains in the U.S.
Jul 20, 2021 – Despite the proliferation of subscription streaming services in the U.S. streaming market, ad-supported streaming options continue to gain momentum, according to a Horowitz Research report.
News categories: Horowitz, Adriana Waterston, Advertising, Cable TV, Digital TV, Market Research, OTT, Satellite, Terrestrial, USA

ucfunnel adopts Unified ID 2.0
Jul 16, 2021 – Programmatic solution provider, ucfunnel, has adopted Unified ID 2.0, an industry-wide approach to internet identity. ucfunnel partners with Smart TVs powered by MediaTek and with CTV portal company NetRange.
News categories: ucfunnel, The Trade Desk, Ryan Chou, Douglas Choy, Advertising, Asia, Big Data, Digital TV, Semiconductor, Smart TV

RMB displays personalised ads during Euro 2020 with Smart AdServer
Jul 15, 2021 – Smart has announced that Régie Média Belge (RMB) relied on its Smart AdServer solution to activate linear TV ad replacement on live streams for desktop and mobile apps during Euro 2020 ad breaks.
News categories: Smart AdServer, Régie Média Belge, Gerald Sauvageon, Valérie Janssens, Advertising, Belgium, Digital TV

TiVo to provide TV viewership data to Horizon Media
Jul 14, 2021 – TiVo (Nasdaq: XPER) has entered into an agreement for Horizon Media to access its TV viewership data. The data is used by Horizon to drive improved outcomes in media planning, buying, digital retargeting, and measurement.
News categories: Xperi, Horizon Media, Fariba Zamaniyan, Laura McElhinney, Advertising, Big Data, Digital TV, USA

Clubbing TV to monetise connected TV inventory with smartclip
Jul 14, 2021 – smartclip has added Clubbing TV to its connected TV portfolio. The smartclip adtech stack will power the Clubbing TV programme with advertising similar to linear TV ads, while offering advanced digital targeting.
News categories: smartclip, Clubbing TV, Stephen Byrne, Stéphane Schweizer, Advertising, Digital TV, Europe, OTT