Big Data (Audience Measurement, Personalisation, Metadata, AI/ML, Content Identification, Ad Insertion)

Global E&M industry continued to grow in 2023
Aug 16, 2024 – According to PwC, the global entertainment & media (E&M) industry continued to grow in 2023, with total revenues rising 5% in 2023 to US$2.8 trillion - outpacing overall economic growth.
News categories: PwC, Werner Ballhaus, Wilson Chow, Advertising, Digital TV, Gaming, Market Research, Streaming, Worldwide

Nexxen ACR data now available on The Trade Desk
Aug 21, 2024 – Nexxen is providing The Trade Desk advertisers with access to automatic content recognition (ACR) data segments, offering clients advanced cross-channel and cross-device targeting capabilities.
News categories: Nexxen, The Trade Desk, Karim Rayes, Ben Sylvan, Advertising, Australia, Big Data, Digital TV, North America, Smart TV, UK

PwC expects Thailand's E&M revenue to hit THB690bn in 2024
Aug 20, 2024 – PwC forecasts that the revenue growth of Thailand’s entertainment and media industries will reach THB690 billion (~$20bn) in 2024, representing a 4% increase from the previous year.
News categories: PwC, Tithinun Vankeo, Advertising, Digital TV, Market Research, Streaming, Thailand

tvScientific granted patent for TV outcome optimization technology
Aug 20, 2024 – tvScientific has announced the approval of a continuation of its patent for technology that automatically optimizes TV advertising to meet advertiser-declared outcome goals.
News categories: tvScientific, Jason Fairchild, Advertising, Digital TV, Patent, USA

Hathway and DEN partner with INVIDI on addressable TV
Aug 20, 2024 – INVIDI Technologies has announced a partnership with Hathway Digital and DEN Networks to introduce advanced targeted advertising on Hathway and DEN's distribution networks.
News categories: INVIDI Technologies, Hathway, DEN Networks, Prasad Sanagavarapu, Advertising, Cable TV, Digital TV, India

Minerva streamlines ad insertion with Viamedia
Aug 19, 2024 – Viamedia is collaborating with Minerva to integrate Viamedia's Parrot Ad Decisioning System (ADS) into Minerva's platforms to enhance programmatic ad capabilities for MVPDs and broadcasters.
News categories: Viamedia, CDE Lightband, Minerva Networks, David Solomon, Christy Batts, Advertising, Digital TV, IPTV, USA

Minerva launches AI-powered streaming service for broadband operators
Aug 14, 2024 – Minerva Networks has unveiled FAST+, a streaming service with integrated AI that can be made available free to broadband subscribers to add value to the operator's service and improve retention.
News categories: Minerva Networks, Randy Osborne, Advertising, Digital TV, IPTV, North America, Worldwide

Pixalate releases Q2 2024 CTV Ad Supply Chain Trends reports
Aug 13, 2024 – Pixalate has released its Q2 2024 CTV Ad Supply Chain Trends Reports, analysing the state of open programmatic CTV advertising in Q2 2024 across the world and in four global regions.
News categories: Pixalate, Advertising, Asia, Digital TV, Europe, Latin America, Market Research, Middle-East, North America, Streaming

Cadent unlocks ad revenue for Hotwire, Midco and other regional MSOs
Aug 13, 2024 – Cadent is providing Hotwire, Midco and Mediacom with access to the Cadent Aperture Ad Management solution to protect and grow their ad revenue as they roll out their IPTV platforms.
News categories: Cadent, Hotwire, Midco, Paul Ranger, Pragash Pillai, Tom McAdaragh, Advertising, Cable TV, Digital TV, USA