Big Data (Audience Measurement, Personalisation, Metadata, AI/ML, Content Identification, Ad Insertion)
Spideo and OTTera unveil personalisation collaboration at NAB Show 2024
Apr 13, 2024 – Spideo has announced that OTTera will use Spideo's video recommendation and personalisation technologies to help service providers surface content on its content distribution platform.
News categories:
Spideo, OTTera, Thibault Dorso, Craig McEldowney, Big Data, Content Distribution, Digital TV, NABShow, UX, Worldwide
CTV/OTT expected to be fastest growing media channel in U.S. in 2024
Apr 16, 2024 – Video advertising revenue in the U.S. grew 10.6% YoY in 2023, rising to $52.1 billion. Forty-two percent of this revenue was generated from CTV and OTT, according to research conducted by PwC for the IAB.
News categories:
IAB, PwC, David Cohen, Jack Koch, Advertising, Digital TV, Market Research, Streaming, USA
Red Bee Media provides WWTV program and schedule data to REELZ
Apr 16, 2024 – Red Bee Media has announced it is providing REELZ with the WWTV Explorer Service, a program and schedule analysis tool providing access to TV programming and listings, accompanied by metadata.
News categories:
Red Bee Media, REELZ, WWTV, Jason Marchese, Steve McGowan, Big Data, Digital TV, USA, UX
KERV and Magnite programmatically deliver AI-powered interactive video ads
Apr 11, 2024 – KERV Interactive and Magnite (NASDAQ: MGNI) have joined forces to enable marketers to layer KERV's AI-powered interactive and shoppable video capabilities on Magnite's omnichannel inventory.
News categories:
KERV Interactive, Magnite, Gary Mittman, Sean Buckley, Megan Pagliuca, Advertising, Digital TV, USA
NPAW unveils AI companion for accelerated issue resolution
Apr 14, 2024 – NPAW has launched its second-generation AI companion, NaLa, at NAB Show 2024. NaLa 2.0 analyzes large amounts of data collected in the NPAW Suite to pinpoint the cause of issues.
News categories:
NPAW, Ferran G. Vilaró, Big Data, Content Distribution, Digital TV, NABShow, QoE, Worldwide
AIP's SGAI intgerated with castLabs' PRESTOplay video player
Apr 12, 2024 – Ad Insertion Platform (AIP) has announced that castLabs' PRESTOplay is the first video player fully compatible with its Server-Guided Ad Insertion (SGAI) technology: AdBlendr.
News categories:
Ad Insertion Platform, castLabs, Laurent Potesta, Christophe Kind, Advertising, Digital TV, Media Player, NABShow, Streaming, Worldwide
Broadcast industry leaders invest in RUN3TV
Apr 12, 2024 – Broadcast groups have announced they will lead funding to accelerate the commercial launch of the ATSC 3.0 Framework Authority (A3FA), the driving force behind the RUN3TV platform.
News categories:
Pearl TV, Gray Television, Sinclair Broadcast, Nielsen, Comscore, Pat LaPlatney, Chris Ripley, Paul LeFort, Brian Pugh, Advertising, ATSC 3, Digital TV, Middleware, Set Top Box, Smart TV, USA, UX
Cineverse enlists Vionlabs and Datatonic for cineSearch
Apr 10, 2024 – Cineverse (NASDAQ: CNVS) has selected Vionlabs and Datatonic as key technology partners for the company's new generative AI search and discovery tool, cineSearch.
News categories:
Cineverse, Vionlabs, Datatonic, Google Cloud, Tony Huidor, Marcus Bergström, Valentin Cojocaru, Anil Saboo, Big Data, Digital TV, NABShow, Streaming, USA, UX, Worldwide
Harmonic introduces in-stream advertising for live sports streaming
Apr 10, 2024 – Harmonic (NASDAQ: HLIT) has introduced in-stream advertising with split-screen ad formats on its VOS 360 Ad SaaS. The feature creates a new premium inventory for live sports streaming.
News categories:
Harmonic, Gil Rudge, Advertising, Content Distribution, Digital TV, NABShow, Streaming, Worldwide
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