Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Research Now SSI and iSpot.tv partner to measure ad effectiveness
Dec 6, 2018 – Research Now SSI has partnered with iSpot.tv to help brands better understand advertising efficacy. The combination of iSpot's ad analytics with Research Now SSI's unified data, results in the largest passively monitored and surveyable TV viewership panel in the United States.
News categories: Research Now, iSpot.tv, Bob Fawson, Robert Bareuther, Advertising, Big Data, Digital TV, Streaming, USA

FreeWheel and Comcast Technology Solutions power Mediaset Play monetisation
Dec 6, 2018 – Mediaset has announced the launch of Mediaset Play, a live and on demand online streaming service. Mediaset Play is powered by technologies from FreeWheel and Comcast Technology Solutions (CTS), both part of Comcast Cable.
News categories: FreeWheel, Mediaset, Comcast Technology Solutions, Thomas Bremond, Maurizio Galli, Paola Colombo, Advertising, Digital TV, Italy, Streaming

Inside Secure to acquire Verimatrix
Dec 5, 2018 – Inside Secure (Paris: INSD) has entered into an exclusivity agreement to acquire Verimatrix. The transaction will lead to the creation of a powerhouse in software-based security with significant penetration of the entertainment market.
News categories: Inside Secure, Verimatrix, Amedeo D'Angelo, Tom Munro, Big Data, Content Protection, Digital TV, MandA, Smart Home, Worldwide

Edgeware has won a significant Ad Insertion order
Dec 5, 2018 – Edgeware has announces that it has won a significant order from one of its main European customers, underscoring that Edgeware’s Ad Insertion offering provides its customers with a pathway to new revenue streams.
News categories: Edgeware, Karl Thedéen, Advertising, Digital TV, Europe, IPTV

Liberty Global selects Cadent's addressable TV ad platform
Dec 4, 2018 – Cadent's addressable TV advertising platform has been selected by Liberty Global. The platform will enable Liberty Global to deliver different targeted ads to households during the same program on behalf of broadcasters and content providers.
News categories: Cadent, Liberty Global, Nick Troiano, Advertising, Cable TV, Digital TV, Mobile, Set Top Box, Worldwide

FPT Television selects Telaria for connected TV video ad management
Dec 3, 2018 – FPT Television has announced that it has selected Telaria (NYSE:TLRA) as its preferred Video Management Platform for monetizing and managing connected TV supply. FPT Television provides IPTV to more than one million households in Vietnam.
News categories: Telaria, FPT Television, Kevin Smyth, Nguyen Hoang Linh, Advertising, Digital TV, IPTV, Vietnam

Nielsen expands Dynamic Ad Insertion pilot with MediaTek and A+E Networks
Nov 29, 2018 – Nielsen (NYSE: NLSN) is expanding its U.S. Dynamic Ad Insertion (DAI) pilot. MediaTek will bring advanced DAI to their Smart TV platform, and A+E Networks is joining CBS to begin replacing advertisements in live linear programming.
News categories: Nielsen, MediaTek, A+E Networks, Kelly Abcarian, Mike Chang, Advertising, Content Identification, Digital TV, Semiconductor, Smart TV, USA

Yospace intelligently reduces addressable ad load for OTT
Nov 28, 2018 – Yospace has developed Non-Linear Startover (NLSO) technology which allows users of OTT streaming services to rewind live content mid-stream. Ad breaks are then intelligently reduced in length, allowing them to catch up with the live action.
News categories: Yospace, Medialaan, Tim Sewell, Calogero Macaluso, Olivier van Zeebroeck, Advertising, Belgium, Digital TV, Streaming

RhythmOne expands range of Smart TV advanced ad impression units
Nov 27, 2018 – RhythmOne (LSE AIM: RTHM) has announced that its advanced TV and video solution, YuMe by RhythmOne, is now offering an expanded set of Smart TV Impression Units to meet the evolving needs of marketers.
News categories: RhythmOne, Jorg Nowak, Advertising, Digital TV, North America, Smart TV