Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Future Today to measure streaming TV ad campaigns with iSpot
Jul 23, 2024 – Future Today is to use iSpot Streaming Measurement to measure incremental reach beyond linear campaigns, bringing real-time optimization to advertisers looking to engage with streaming audiences.
News categories: iSpot.tv, Future Today, Jennifer D’Alessandro, Vikrant Mathur, Advertising, Big Data, Digital TV, Streaming, USA

Bitcentral ViewNexa integrates Pixalate Analytics
Jul 23, 2024 – Bitcentral has integrated Pixalate's Post-Bid Analytics and Reporting system into its ViewNexa streaming platform, enabling customers to eliminate wasted ad spend and rectify problems in supply paths.
News categories: Bitcentral, Pixalate, Scott Alexander, Advertising, Big Data, Digital TV, Streaming, Worldwide

VOZ to become Australia's trading currency from 29th December 2024
Jul 25, 2024 – OzTAM has announced that Virtual Australia (VOZ), the most complete picture of Total TV viewing, will become Australia's trading currency from 29th December 2024.
News categories: OzTAM, Nielsen, Virtual Australia, Karen Halligan, Alicia Olson-Keating, Sophie Madden, Sam Buchanan, Josh Faulks, Donna Lennox, Advertising, Australia, Big Data, Digital TV

Ofcom releases Communications Market 2024 report
Jul 18, 2024 – According to Ofcom's 2024 Communications Market Report, UK audiovisual revenues totalled £18.2bn in 2023, remaining flat compared to 2022. SVOD revenues increased by around £700m to just under £4bn.
News categories: Ofcom, Advertising, Broadcast, Digital TV, Market Research, Streaming, UK

Perifery launches AI+ 2.0 to revitalize and monetize media content
Jul 18, 2024 – Perifery has launched AI+ 2.0, a solution suite designed to enable media companies to revitalise and re-monetise content they already own via AI-generated enriched metadata.
News categories: Perifery, Jason Perr, Big Data, Content Distribution, Digital TV, Worldwide

TMT Insights adds ThinkAnalytics to operational management platform
Jul 18, 2024 – ThinkAnalytics has announce that TMT Insights is to integrate ThinkAnalytics' content discovery, channel scheduling and audience insights solutions into its operational management platform.
News categories: ThinkAnalytics, TMT Insights, Marc Aldrich, Andy Shenkler, Big Data, Digital TV, IBCShow, UX, Worldwide

Foxtel selects Watching That to monitor ad-supported streaming
Jul 19, 2024 – Watching That has announced the adoption of its platform by Foxtel. Watching That's analytics module offers machine learning-powered performance monitoring of all revenue systems.
News categories: Watching That, Foxtel, Cameron Church, Advertising, Australia, Big Data, Digital TV, Streaming

Global E&M revenues projected to hit $3.4 trillion in 2028
Jul 16, 2024 – According to PwC's Global Entertainment & Media Outlook 2024-28 report, the entertainment & media (E&M) industry continued to grow in 2023, with global revenues up 5% in 2023 at US$2.8 trillion.
News categories: PwC, Werner Ballhaus, Wilson Chow, Advertising, Digital TV, Gaming, Market Research, Streaming, Worldwide

Currys Connected Media partners with Titan OS on CTV advertising
Jul 10, 2024 – Currys Connected Media has announced that it now offers Connected TV (CTV) advertising thanks to a deal with Titan OS, adding to existing partnerships with Samsung, Hisense and Acer.
News categories: Currys, Titan OS, Andy Barratt, Tim Edwards, Advertising, Digital TV, Europe, Smart TV, Streaming, TV OS, UK