Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

3SS and XroadMedia partner to enable feature-rich personalized viewing experiences
Sep 10, 2018 – 3 Screen Solutions (3SS) and XroadMedia are joining forces to launch an integrated solution that enables content owners and service providers to deliver innovative and highly personalized viewing experiences.
News categories: XroadMedia, 3SS, Adolf Proidl, Kai-Christian Borchers, Big Data, Digital TV, IBCShow, UX, Worldwide

Ster improves quality of VAST-formatted ads with Interra Systems
Sep 10, 2018 – Interra Systems has announced that Ster, a video advertising provider in the Netherlands, has upgraded its Interra Systems' BATON QC platform in order to take advantage of Interra Systems' support for the IAB's Video Ad Serving Template (VAST) protocol.
News categories: Interra Systems, Ster, Penny Westlake, Marc Punte, Advertising, Digital TV, IBCShow, Netherlands, QoE

Kaltura announces advanced advertising solution with Yospace and SpotX
Sep 7, 2018 – Kaltura has announced the release of its Advanced Advertising solution, which leverages the company’s partnership and technology integrations with Yospace, a dynamic ad insertion provider and SpotX, a video advertising and monetization platform.
News categories: Kaltura, Yospace, SpotX, Gideon Gilboa, Tim Sewell, Allen Klosowski, Advertising, Big Data, Digital TV, IBCShow, Worldwide

Imagine Communications, SpotX and THEO Technologies to show ad delivery system at IBC2018
Sep 6, 2018 – At IBC2018, Imagine Communications, SpotX and THEO Technologies will demonstrate a system that enables media companies to monetize inventory, create campaigns, play video on every device and platform, and deliver ads to IP-connected devices, addressable TV, and traditional linear broadcast screens from unified campaign and delivery silos.
News categories: Imagine Communications, SpotX, THEO Technologies, David Heppe, Allen Klosowski, Pieter-Jan Speelmans, Advertising, Digital TV, IBCShow, Media Player, Worldwide

true[X] and You.i TV join forces to streamline OTT advertising
Sep 5, 2018 – You.i TV and true [X] have announced that true[X] will integrate You.i TV's designer workflow and interactive ad user experience production process. The resulting You.i TV-powered true[X] ads will be available for integration into any premium publisher app.
News categories: true [X], You.i TV, Joshua Rangsikitpho, Jason Flick, Advertising, Apps, Digital TV, IBCShow, Streaming, Worldwide

R2B2 introduces ad targeting by TV brand and model in the Czech Republic
Aug 29, 2018 – R2B2 has announced that an eighth way of targeting ads, by specific TV brand and model, is now available when buying HbbTV ads programmatically through the R2B2 Multiscreen network. Skylink was the first to use it in a campaign.
News categories: R2B2, Skylink, David Kratochvíl, Tomáš Jelínek, Advertising, Czech Republic, Digital TV, HbbTV, Smart TV

Oxagile extends Kaltura’s Targeted TV with UX applications
Aug 29, 2018 – Kaltura and Oxagile are collaborating to extend Kaltura’s Targeted TV solution with Oxagile’s user-facing applications. The applications include UX customization designed to present the most relevant UI to each user based on Kaltura’s user segmentation.
News categories: Oxagile, Kaltura, Sergey Marchuk, Gideon Gilboa, Big Data, Digital TV, IBCShow, UX, Worldwide

Accedo launches targeted advertising solution for AR experiences
Aug 29, 2018 – Accedo has announced the launch of a targeted advertising solution for Augmented Reality (AR) experiences with the API integration of Amazon Web Services (AWS) Elemental MediaTailor. The Accedo AR experience is designed to give a TV viewer a more personalised and engaging second-screen experience.
News categories: Accedo, Elemental, Fredrik Anderson, Advertising, Digital TV, IBCShow, Metaverse, UX, Worldwide

Kaltura Targeted TV segments audiences to enable tailored TV experiences
Aug 28, 2018 – Kaltura has announced the availability of Kaltura Targeted TV. Kaltura Targeted TV uses AI to segment TV audiences and offer users tailored experiences that will increase content usage and overall user satisfaction while reducing churn and ultimately raising ARPU.
News categories: Kaltura, Dr. Shay David, Big Data, Digital TV, IBCShow, UX, Worldwide