Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

PeerLogix OTT data now available through leading demand-side platform
May 16, 2018 – PeerLogix (OTCQB: LOGX) has announced that its audio/video consumption data is now available in one of the world's largest omnichannel Demand Side Platforms (DSP) in the digital advertising industry. The partnership is powered by LiveRamp, a provider of omnichannel identity resolution.
News categories: PeerLogix, LiveRamp, Ray Colwell, Big Data, Digital TV, Streaming, USA

Telaria unifies analytics, decisioning and programmatic ad delivery
May 15, 2018 – Telaria (NYSE: TLRA) has announced the launch of its Video Management Platform (VMP) powered by three integrated application suites. The Telaria VMP unifies analytics, decisioning controls, and both direct and programmatic delivery tools.
News categories: Telaria, Bonnier, Mark Zagorski, Sean Holzman, Advertising, Big Data, Digital TV, USA, Worldwide

CBS And Nielsen collaborate on dynamic ad insertion in live broadcasts
May 14, 2018 – CBS and Nielsen have announced that they are working on a collaboration that will deliver Dynamic Ad Insertion (DAI) in live linear national broadcast television, helping to actualize and progress addressable advertising.
News categories: CBS, Nielsen, Jo Ann Ross, Peter Bradbury, Advertising, Big Data, Content Identification, Digital TV, Middleware, USA

Simplestream partners with NPAW for OTT data analytics
May 10, 2018 – NPAW (NICE PEOPLE AT WORK) and Simplestream have announced that Simplestream has chosen NPAW as its data analytics technology provider for its VOD-in-a-Box service and its bespoke OTT projects.
News categories: Simplestream, NPAW, Lewis Arthur, Victor Carbonell, Big Data, Content Distribution, Digital TV, Streaming, Worldwide

Time with online media to surpass linear TV in 2018
May 3, 2018 – GroupM has released a report offering intelligence on consumer media consumption and advertising investment trends worldwide. The report focuses on the impact of technology and digital capabilities on consumers and advertisers.
News categories: GroupM, GroupM, Advertising, Digital TV, Market Research, Worldwide

SpotX provides Nielsen-based audience insights for connected TV
May 1, 2018 – SpotX has announced that it will be providing campaign reach reporting using demographic breakouts based on Nielsen’s audience data for connected TV. This marks the first time a digital supply-side platform (SSP) has leveraged Nielsen analytics for CTV.
News categories: SpotX, Nielsen, Mike Shehan, Ly Tran, Advertising, Big Data, Digital TV, USA

Kantar Media publishes annual DIMENSION report
May 1, 2018 – Kantar Media has published its annual DIMENSION report. The study reveals that while consumer attitudes towards advertising have stayed consistent, there remains an opportunity for marketers to improve creativity and holistic cross-platform measurement.
News categories: Kantar Media, Richard Poustie, Advertising, Ireland, Market Research, Mobile, UK

comScore adds Advanced Audiences to its digital audience measurement solution
May 1, 2018 – comScore has announced the addition of new Advanced Audience segments to its digital audience measurement solution. The initial release of Advanced Audiences in Media Metrix Multi-Platform includes IAB Digital Interests. Future releases will include OTT and linear TV viewing segments.
News categories: comScore, Dan Hess, Advertising, Big Data, USA

R2B2 adds new channel Prima to its Czech HbbTV ad network
Apr 25, 2018 – R2B2, which runs the digital ad network R2B2 Multiscreen, has added the newly launched TV station Prima KRIMI to its portfolio. Advertisers who buy HbbTV ad space programmatically via the network now have a 10th Czech TV channel available to them.
News categories: R2B2, František Bauma, Advertising, Czech Republic, Digital TV, HbbTV