Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Video ad spend on YouTube & Facebook to grow 130% in just 5 years
Jan 30, 2018 – Juniper Research has found that advertising spend on FVOD (Free Video on Demand) content, such as media on YouTube and Facebook, will surge over the next 5 years, reaching $37 billion by 2022. This is up from an estimated $16 billion in 2017.
News categories: Juniper Research, Lauren Foye, Advertising, Digital TV, Streaming, Worldwide

4C Insights integrates Inscape's Smart TV data
Jan 29, 2018 – 4C Insights has announced a deal to integrate automatic content recognition (ACR) from Inscape, the Smart TV data company. Through the partnership, marketers can now access Inscape’s smart TV viewership data within the 4C software platform.
News categories: 4C Insights, Inscape, Anupam Gupta, Jodie McAfee, Advertising, Big Data, Content Identification, Digital TV, Smart TV, Streaming, Worldwide

DVB creates group to define Targeted Advertising commercial requirements
Jan 23, 2018 – Following the publication of the Study Mission Report on Targeted Advertising in September, the DVB Steering Board has approved the creation of a dedicated group to implement the report’s recommendations.
News categories: DVB Project, Peter MacAvock, Angelo Pettazzi, Vincent Grivet, Advertising, Digital TV, HbbTV, Worldwide

Cross MediaWorks and 605 standardize campaign measurement and advanced analytics
Jan 18, 2018 – Cross MediaWorks and 605 have announced that they have partnered to provide a measurement standard to help scale the addressable TV marketplace. The solution will also enable verification of performance for impressions-based TV campaigns.
News categories: Cross MediaWorks, 605, Nick Troiano, Ben Tatta, Advertising, Big Data, Digital TV, USA

Yospace, NexPlayer integration helps monetise live streams on HTML5 platforms
Jan 18, 2018 – Yospace and NexStreaming have announced that Yospace’s HTML5 SDK has been pre-integrated into the NexPlayer HTML5 player, allowing Yospace’s Server-Side Dynamic Ad Insertion to be accompanied by real-time, client-side tracking.
News categories: Yospace, NexStreaming, David Springall, Carlos Lucas, Advertising, Digital TV, Media Player, Mobile, Worldwide

Roku introduces Ad Insights Suite
Jan 17, 2018 – Roku (NASDAQ: ROKU) has announced an advancement in OTT advertising measurement by introducing Ad Insights. The offering allows marketers to measure campaign reach and effectiveness across linear and OTT.
News categories: Roku, Scott Rosenberg, Marissa Jimenez, Advertising, Digital TV, Set Top Box, Streaming, USA, Worldwide

Creative asset workflow lags years behind innovations in media buying
Jan 17, 2018 – Extreme Reach and Talent & Rights have released a report illuminating just how cumbersome and inefficient it is for ad ops teams to find and prepare creative assets for video campaigns.
News categories: Extreme Reach, Advertiser Perceptions, Melinda McLaughlin, Advertising, Market Research, USA

Nielsen adds YouTube mobile app measurement in UK, France and Germany
Jan 17, 2018 – Nielsen has ​announced that ​it ​has ​introduced ​advertising measurement ​on ​YouTube’s ​mobile ​app in ​the ​UK, ​France, ​and Germany. The ​service ​adds to ​Nielsen’s ​current ​measurement ​coverage ​​on desktop ​and ​mobile ​browsers. ​
News categories: Nielsen, Barney Farmer, Advertising, Apps, France, Germany, Streaming, UK

fuboTV taps SpotX for monetization of OTT content
Jan 16, 2018 – SpotX has announced a partnership with fuboTV, the leading sports-first streaming TV service. Through this partnership, SpotX is powering the programmatic monetization of fuboTV’s live, over-the-top (OTT) content.
News categories: SpotX, fuboTV, Ryan Kenney, Andy Hammond, Advertising, Digital TV, Streaming, USA